BIZ DEV: Kodiak Cakes Awards Struck Branding Work

Struck was tapped to handle brand strategy, packaging and e-commerce support for Kodiak Cakes.

The family-owned company, based in Park City, Utah, produces whole grain, nutrient-dense breakfast mixes, as well as gourmet syrups and microwave muffins.

The agency will develop a brand refresh, new product packaging and a revamped website.

"We're excited to partner with Struck to build the Kodiak Cakes brand," said Taylor West, vice president of marketing at Kodiak Cakes. "They have a terrific team, outstanding creative, a broad suite of capabilities, and an impressive track record working with authentic brands in the natural food space."

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