BIZ DEV: The Integer Group Named Digital AOR For World Kitchen

Following a review, Omnicom's The Integer Group was named digital agency of record for World Kitchen.

The agency's Denver office will handle digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying duties for kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions.

"Integer has emerged as the right partner to help us drive our business forward," said Kris Malkoski, president of global business & chief commercial officer for World Kitchen. "We were looking for an agency to help us market our great brands in today's complex and fragmented digital space. Integer's ability to deliver end-to-end integrated communications and impressive digital capability matched extremely well with World Kitchen."



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