• by Amy Corr  @MediaPostOTL, April 26, 2017

Microsoft Netherlands tapped J. Walter Thompson Amsterdam to create digital transformation projects. The partnership began last year on the multi-grand prix winning project, "The Next Rembrandt," where Microsoft was the data partner. The agency is also helping to translate the brand strategy from Microsoft in the US to the Dutch market.

"We're very happy to see that the close cooperation that we had with Microsoft during "The Next Rembrandt" project has grown to something bigger and more fundamental," said Bas Korsten, creative partner, J. Walter Thompson Amsterdam. "Microsoft is a world leader when it comes to making technology relevant for people. This partnership is a proof point for our new way of working with clients - and it will put our agency at the forefront of these innovative developments. Something all our clients will benefit from."