Accounts on the Move
Monday, August 4, 2003
  • Pfizer
    Berlin Cameron/Red Cell, Kaplan Thaler Group and McCann-Erickson Worldwide
    Three agencies have been awarded advertising work for three Pfizer drugs. The direct-to-consumer advertising accounts for Zyrtec, Zoloft and Bextra have gone to Berlin Cameron/Red Cell, Kaplan Thaler Group and McCann-Erickson Worldwide respectively.
  • Pfizer
    J. Walter Thompson
    Pfizer is taking away its anti-arthritis drug Celebrex from J. Walter Thompson, New York. Kaplan Thaler Group, New York, and Arnold Worldwide, Boston, will now compete for the account.
  • KFC
    In Review
    KFC is putting its $200 million creative advertising account in review.
  • The Sports Authority
    In Review
    The Sports Authority is contacting agencies about handling the creative duties on their account.
  • Pennzoil and Quaker State
    Initiative Media
    Initiative announced that SOPUS Products has named the agency media planning and buying agency-of-record for its Pennzoil and Quaker State brands. Roth Associates consultancy conducted the search. Billings are estimated to be in excess of $50 million.
  • Fleetwood Enterprises
    Draft
    Draft Chicago announced that Fleetwood Enterprises, Inc. named the firm as its agency of record. Draft will be responsible for developing and executing a full-scale integrated marketing program including strategic branding, direct marketing, promotion, customer relationship management, retail support and Web design for Fleetwood, a Fortune 1000 company based in Riverside, California.
  • Taco Cabana
    WestWayne
    After a two-month review, Taco Cabana handed creative advertising duties to WestWayne, Atlanta.
  • Edward Jones
    In Review
    Brokerage firm Edward Jones has begun a search for an agency to handle its creative account.
  • FLAVIA Beverage Systems
    Draft
    FLAVIA Beverage Systems has selected Draft Chicago as its marketing communications agency of record. Draft will be responsible for FLAVIA brand marketing efforts in North America.