Accounts on the Move
Monday, August 25, 2003
  • 24 Hour Fitness
    Hill, Holliday
    24 Hour Fitness has selected Hill, Holliday, San Francisco as their agency-of-record for media planning and buying duties. Annual media billings are estimated at $20 million. Other contenders for the account included incumbent MediaCom, Publicis & Hal Riney, Initiative Media and MPG.
  • Cadbury Schweppes
    McCann-Erickson
    Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and other brands, with total billings in excess of $60 million. The Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the recently launched Dentyne Fire. Other brands awarded to McCann include Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and the Dandy chewing gum brands in Europe -STIMOROL, V6 and DIROL. The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide.
  • Nokia
    In Review
    Nokia is reviewing agencies to handle their Hispanic advertising. The company had heard presentations from del Rivero Messianu DDB and Zubi Advertising, both in Coral Gables, Fl., Dieste Harmel & Partners in Dallas and Cartel Creativo in San Antonio. The budget is undisclosed.
  • Mott's
    Del Rivero Messianu
    Mott's USA moved advertising for its Clamato tomato cocktail juice to Del Rivero Messianu DDB, Coral Gables, Fla. The account had been at Dieste Harmel & Partners, Dallas.