Arena Communications Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be
responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the
win. Billings were not disclosed.
GREEN TEAM VisitBritain, the official tourism organization of Great Britain, has named GREEN TEAM, New York, as its agency of record for the Americas. An initial budget of more than $1.25 million for the spring,
2005 initiative will go primarily to online advertising, supplemented by a mix of traditional media and direct mail marketing.