Accounts on the Move
Monday, May 17, 2004
  • Miramax
    ZenithMedia Group
    Miramax has moved its media buying duties from ZenithMedia Group back to Palisades Media Group. Billings were not disclosed.
  • Snapple
    Cliff Freeman & Partners
    Snapple has changed agencies, moving from Deutsch, New York, to Cliff Freeman & Partners, New York, without a review. Spending was not disclosed.
  • HSBC Group
    Various WPP Group agencies have been assigned to handle HSBC Group's estimated $600 million account.
  • Wal*Mart Mexico
    Arena Communications
    Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the win. Billings were not disclosed.
  • VisitBritain
    VisitBritain, the official tourism organization of Great Britain, has named GREEN TEAM, New York, as its agency of record for the Americas. An initial budget of more than $1.25 million for the spring, 2005 initiative will go primarily to online advertising, supplemented by a mix of traditional media and direct mail marketing.