Monday, May 17, 2004
- ZenithMedia Group
Miramax has moved its media buying duties from ZenithMedia Group back to Palisades Media Group. Billings were not disclosed. - Cliff Freeman & Partners
Snapple has changed agencies, moving from Deutsch, New York, to Cliff Freeman & Partners, New York, without a review. Spending was not disclosed. - WPP
Various WPP Group agencies have been assigned to handle HSBC Group's estimated $600 million account. - Arena Communications
Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the win. Billings were not disclosed. - GREEN TEAM
VisitBritain, the official tourism organization of Great Britain, has named GREEN TEAM, New York, as its agency of record for the Americas. An initial budget of more than $1.25 million for the spring, 2005 initiative will go primarily to online advertising, supplemented by a mix of traditional media and direct mail marketing.
