Accounts on the Move
Monday, June 14, 2004
  • Masterfoods Canada
    OMD
    OMD won Masterfoods Canada's media planning and buying account, valued at $14 million.
  • Jenny Craig
    J. Walter Thompson
    J. Walter Thompson won creative duties on Jenny Craig's estimated $45 million account.
  • Staples
    In Review
    There are four agencies left competing for the broadcast creative portion of Staples' estimated $60 million account. They are: Arnold, Boston; Fallon; J. Walter Thompson; and McCann Erickson, all of New York.
  • Circuit City
    Doner
    Following a review, Doner has won the broadcast creative portion of Circuit City's estimated $150 million account. Doner edged out McCann Erickson, New York and The Richards Group, Dallas for the win.
  • Kia
    In Review
    Kia's creative account is up for grabs, worth an estimated $240 million.
  • DNA Dreamfields Company
    Empower MediaMarketing
    Empower MediaMarketing has been awarded media planning and buying chores for DNA Dreamfields Company. Billings were not disclosed. Empower will plan and buy national print and electronic media to support Dreamfields’ line of healthy low-carb pasta products.
  • The South Financial Group
    Alcott Routon
    Alcott Routon has been tapped to develop a direct marketing program for The South Financial Group. Spending was not disclosed.