Accounts on the Move
Monday, September 20, 2004
  • MOCNI
    OMD
    The McDonald’s Operators of Chicago and Northwest Indiana (MOCNI) have selected OMD for media planning and buying. The appointment follows a three-month-long search following incumbent Starcom’s resignation of the business last June. Billings were not revealed.
  • MGM MIRAGE
    MediaCom
    MGM MIRAGE Advertising, Inc has hired MediaCom LA to handle its media planning and buying for Bellagio, The Mirage and Treasure Island. MGM MIRAGE is the first new business win for MediaCom LA, formerly the media department of Grey Los Angeles, which became a MediaCom company in May 2004. Billings were not disclosed.
  • Lego
    In Review
    The Lego Company has placed its estimated $30 million US media account in review. Starcom currently handles the account.
  • Charles Schwab
    In Review
    Charles Schwab has narrowed its search for an agency to handle its $95 million account down to seven. They are: Wieden & Kennedy, Portland, Ore.; Gardner Nelson & Partners, New York; Publicis & Hal Riney, San Francisco; Saatchi & Saatchi, New York; Hill Holliday Conners Cosmopulos, Boston; Euro RSCG, New York; and Grey Global Group's Grey Worldwide, New York.
  • Procter & Gamble
    Various Agencies
    Procter & Gamble has selected three agencies to handle various one-stop promotion-shop assignments for its health and beauty business. They are: Integer Group, Denver; Frankel, Chicago; and Saatchi X, New York, and Fayetteville, Ark. Spending was not disclosed.
  • Simmons Bedding Company
    Leo Burnett USA and Starcom
    Simmons Bedding Company has named Leo Burnett USA as its national creative agency of record, and Starcom its media agency of record. Burnett will help Simmons with overall advertising and marketing as well as new product launches. Starcom will manage media planning and investment with Starcom MediaVest Group’s Halogen handling the direct media portion of the assignment. Spending was not disclosed.
  • Life Magazine
    Heavy
    Life magazine has tapped Heavy as its agency of record to create the marketing and advertising for its re-launch as a weekly newspaper-distributed magazine. The campaign will include TV, print, national radio, outdoor, online ad buys and guerilla tactics. The creative will be introduced in September with print and outdoor ads. The campaign is valued at $12 million.
  • Long John Silver and A&W
    Element 79 Partners
    Element 79 Partners, Chicago has been awarded creative duties for Long John Silver and A&W restaurants. Spending was not disclosed.
  • Various Accounts
    Carrafiello Diehl & Associates
    Carrafiello Diehl & Associates picked up work for four consumer brands from Prestige Brands, Inc., the recently formed company resulting from the merger of Prestige Brands International, Medtech and The Spic and Span Company. The agency was awarded assignments for Comet, Chloraseptic, Clear Eyes and Murine. Carrafiello Diehl & Associates was already agency of record for both Medtech and The Spic and Span Company, and will continue to handle brands of those former companies, including Denorex, Cutex, Compound W, New Skin, Spic and Span and Cinch. Spending was not disclosed.
  • Grow Boating Marketing Task Force
    In Review
    The recreational boating industry’s Grow Boating Marketing Task Force has narrowed the number of agencies competing for its $10 million integrated marketing campaign down to four. They are: Carmichael Lynch (Minneapolis, MN); DDB (Chicago, IL); Mullen (Wenham, MA); and The Richards Group (Dallas, TX).
  • Korg USA
    Lounge Lizard Worldwide
    Korg USA, the exclusive distributor of Korg musical instruments and accessories in the United States, has hired Lounge Lizard Worldwide to create online marketing materials in an effort to highlight new instrument models. Spending was not disclosed.
  • IPxray
    Captains of Industry
    Captains of Industry has been named agency of record for Easton, Conn.-based IPxray LLC. The account, previously unassigned, was won after a review of six undisclosed regional agencies. Billings were not disclosed.