Accounts on the Move
Monday, October 11, 2004
  • Paramount Pictures
    Mediaedge:cia has been awarded Paramount Pictures' estimated $480 million media planning and buying account.
  • Slim-Fast
    Ogilvy & Mather
    Slim-Fast has named Ogilvy & Mather agency of record for the brand's global consumer advertising business. The new U.S. campaign will break in January 2005. Ogilvy will also handle public relations efforts in the U.S. for the estimated $90 million account. Grey Worldwide previously handled the account.
  • Pier 1 Imports
    Deutsch and OMD
    Pier 1 Imports has selected Deutsch to handle strategic creative services and OMD Midwest for customer analysis, media planning and placement. The account is estimated at $60 million.
  • Intel
    In Review
    Intel's estimated $300 million global account has been put in review. Select Resources International is handling the search.
  • Delta
    Ogilvy & Mather
    Delta Air Lines has tapped Ogilvy & Mather Worldwide and its media agency partner, Group M/MindShare, to develop a strategic brand campaign for the airline. Spending was not revealed.
  • Kawasaki
    O'Leary and Partners
    Kawasaki Motors Corp., U.S.A. has named O'Leary and Partners as its agency of record, succeeding FCB Worldwide. Spending was not disclosed.
  • Dillard’s
    Dillard’s, the Little Rock, AK-based department store chain, has named davidandgoliath to create an integrated campaign surrounding its 2004 holiday campaign. The assignment includes TV and radio spots, along with newspaper and magazine ads and catalogue design. In addition, the agency will develop holiday-themed in-store elements that will be extended across multiple channels. Media spending has not been determined.
  • Kessler Collection
    PUSH has been named the agency record for The Kessler Collection line of luxury and themed hotels. PUSH will be responsible for branding The Kessler Collection, two of its luxury boutique hotels - the Beaver Creek Lodge in Beaver Creek, Colo. and The Mansion on Forsyth Park in Savannah, Ga., as well as providing advertising and marketing support to the Collection’s individual hotel entities. Spending was not disclosed.
  • Turf Valley Resort and Conference Center
    The Campbell Group
    The Campbell Group was hired by Turf Valley Resort and Conference Center to recreate its brand identity. The agency will be responsible for brand positioning, advertising development, media placement, interactive services and public relations. Spending was not disclosed.
  • Allied Financial
    Global Advertising Strategies
    Global Advertising Strategies, a multicultural agency, has been selected by mortgage bank Allied Financial to create and manage multiple advertising campaigns in the tri-state area (New York, New Jersey, and Connecticut). The multicultural campaign will target ethnic communities, with a focus on Central and Eastern European-Americans and Hispanic Americans. The campaign will consist of print and online ads in major consumer outlets and ethnic publications, as well as TV and radio. Spending was not disclosed.
  • Fishing Barefoot
    The Republik
    Without a review, Fishing Barefoot has named The Republik its first agency of record. A six-figure budget will go to consumer and trade print advertising, and packaging and website design. Fishing Barefoot is a manufacturer of innovative fresh- and saltwater lures, rods and tackle.
  • Golf Pride
    Sawyer Riley Compton
    Sawyer Riley Compton has been named agency of record for Golf Pride, a brand of golf club grips. Sawyer Riley Compton will provide brand analysis and development for the company. Spending was not disclosed.
  • Swedish Institute, College of Health Sciences
    Munn Rabôt
    Swedish Institute, College of Health Sciences has selected Munn Rabôt, New York for a broad range of branding and advertising duties. Creative development and media research, planning and buying are also included, with a campaign launch expected during the first quarter of 2005. Spending was not disclosed.
  • Frank’s Sauerkraut
    BIGfrontier Communications Group
    BIGfrontier Communications Group has been named agency of record for Fremont Company's Frank’s Sauerkraut. The campaign will be conducted both regionally and nationally and target B2C and B2B audiences. Spending was not disclosed.
  • ImaginAsian TV
    ImaginAsian TV, the first 24-hour national television network serving the Asian American community, has chosen Vimation, Newport Beach, to incorporate their rich media VIM solution on the ImaginAsian TV website. Spending was not disclosed.