Ogilvy & Mather Slim-Fast has named Ogilvy & Mather agency of record for the brand's global consumer advertising business. The new U.S. campaign will break in January 2005. Ogilvy will also handle public relations
efforts in the U.S. for the estimated $90 million account. Grey Worldwide previously handled the account.
davidandgoliath Dillard’s, the Little Rock, AK-based department store chain, has named davidandgoliath to create an integrated campaign surrounding its 2004 holiday campaign. The assignment includes TV and radio
spots, along with newspaper and magazine ads and catalogue design. In addition, the agency will develop holiday-themed in-store elements that will be extended across multiple channels. Media spending
has not been determined.
PUSH PUSH has been named the agency record for The Kessler Collection line of luxury and themed hotels. PUSH will be responsible for branding The Kessler Collection, two of its luxury boutique hotels -
the Beaver Creek Lodge in Beaver Creek, Colo. and The Mansion on Forsyth Park in Savannah, Ga., as well as providing advertising and marketing support to the Collection’s individual hotel entities.
Spending was not disclosed.
The Campbell Group The Campbell Group was hired by Turf Valley Resort and Conference Center to recreate its brand identity. The agency will be responsible for brand positioning, advertising development, media
placement, interactive services and public relations. Spending was not disclosed.
Global Advertising Strategies Global Advertising Strategies, a multicultural agency, has been selected by mortgage bank Allied Financial to create and manage multiple advertising campaigns in the tri-state area (New York, New
Jersey, and Connecticut). The multicultural campaign will target ethnic communities, with a focus on Central and Eastern European-Americans and Hispanic Americans. The campaign will consist of print
and online ads in major consumer outlets and ethnic publications, as well as TV and radio. Spending was not disclosed.
The Republik Without a review, Fishing Barefoot has named The Republik its first agency of record. A six-figure budget will go to consumer and trade print advertising, and packaging and website design. Fishing
Barefoot is a manufacturer of innovative fresh- and saltwater lures, rods and tackle.
Sawyer Riley Compton Sawyer Riley Compton has been named agency of record for Golf Pride, a brand of golf club grips. Sawyer Riley Compton will provide brand analysis and development for the company. Spending was not
Munn Rabôt Swedish Institute, College of Health Sciences has selected Munn Rabôt, New York for a broad range of branding and advertising duties. Creative development and media research, planning and buying are
also included, with a campaign launch expected during the first quarter of 2005. Spending was not disclosed.
BIGfrontier Communications Group BIGfrontier Communications Group has been named agency of record for Fremont Company's Frank’s Sauerkraut. The campaign will be conducted both regionally and nationally and target B2C and B2B
audiences. Spending was not disclosed.
Vimation ImaginAsian TV, the first 24-hour national television network serving the Asian American community, has chosen Vimation, Newport Beach, to incorporate their rich media VIM solution on the ImaginAsian
TV website. Spending was not disclosed.