Accounts on the Move
Monday, January 24, 2005
  • Kia
    Al Punto
    Al Punto has been selected to handle Kia's estimated $8 million U.S. Hispanic account. Mendoza Dillon previously handled the account.
  • JPMorgan Chase
    Zenith Media
    Chase, a division of JPMorgan Chase & Co. has awarded Zenith Media planning and buying duties on the estimated $300 million JPMorgan Chase account. The agency will handle the company's U.S. retail, credit card, and insurance businesses, and bested Carat, New York for the win.
  • Mitchum
    Deutsch
    Deutsch, New York has been awarded creative and media duties on Revlon's Mitchum brand. The account is estimated at $120 million.
  • Advanced Micro Devices
    In Review
    Advanced Micro Devices (AMD) has placed its estimated $30 million global account in review. McCann Erickson Worldwide presently handles the account.
  • Capel
    Republik
    After a five-month review, Capel has named The Republik, Durham, N.C. as its agency of record. Work will include consumer newspaper, magazine and broadcast advertising, direct mail, Internet, and in-store design. The first work will break in February. The budget was not disclosed.
  • Night of 100 Stars
    RPMC
    RPMC, an entertainment marketing and promotions agency, has been named the exclusive promotion partner for Night of 100 Stars, a six-figure account. "Night of 100 Stars" is an Oscar Night viewing party in Hollywood produced by agent Norby Walters. RPMC will create custom incentive programs and packages to promote the February 27 event.
  • Intelecom Systems
    Sanna Mattson MacLeod
    Intelecom Systems Inc., a consulting firm specializing in marketing programs for telecom providers, has selected Sanna Mattson MacLeod for a long-term strategic planning and rebranding effort. The project will include market research, corporate identity and graphics, and development of advertising and marketing materials. The budget was not disclosed.
  • Affirmative Insurance Holdings
    Southwest Media Group
    Southwest Media Group (SMG) has been awarded the media planning and buying duties for Affirmative Insurance Holdings Inc., a producer and provider of personal non-standard insurance. SMG will be responsible for the media buying for the retail group of Affirmative Insurance. Spending was not released.