Accounts on the Move
Monday, August 15, 2005
  • The Weinstein Company
    Palisades Media Group
    The Weinstein Company has selected Palisades Media Group to oversee all of the company's media buying and planning. The account is estimated at $150 million.
  • U.S. Army
    In Review
    The U.S. Army has reissued request for proposals for its ad contract, estimated at $200 million.
  • Goodyear Tire & Rubber
    In Review
    Goodyear Tire & Rubber has placed its $66 million advertising and media buying and planning duties in review. Arnold Worldwide and Media Planning Group currently handle the accounts.
  • Morgan Stanley
    In Review
    Morgan Stanley has placed its estimated $80 million advertising account in review. Leo Burnett recently resigned the account.
  • National Car Rental and Alamo Rent A Car
    National Car Rental and Alamo Rent A Car have tapped Fallon Worldwide as media and creative agency of record, following a review. The account is estimated at $20 million.
  • Aloxi
    Empower MediaMarketing
    Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Aloxi and its consumer marketing campaign. Aloxi is a prescription medication used to help control nausea and vomiting caused by chemotherapy. The assignment will be partnered with GSW Worldwide, Columbus, Ohio, consumer marketing agency of record for Aloxi. Spending was not released.
  • The American Marketing Association
    Draft Chicago
    Draft Chicago has been tapped by The American Marketing Association to handle digital and direct mail solutions to drive attendance to its first annual conference in 2006. Spending was not released.
  • optionsXpress
    Proceed Interactive
    optionsXpress has selected Proceed Interactive as its interactive marketing agency of record, enhancing a relationship that began in early 2004. Spending was not released.