Accounts on the Move
Tuesday, January 3, 2006
  • Kellogg Company
    Following a review, Starcom will remain the U.S. media buying and planning agency of record for Kellogg's $500 million account. The agency bested Carat and Mindshare for the win.
  • Heineken USA
    Berlin Cameron
    Heineken USA has selected Berlin Cameron United to handle creative duties for the upcoming launch of Heineken Premium Light. The account is estimated at $40 million.
  • The Water Channel
    Cannella Response Television
    Cannella Response Television has been named the exclusive long form infomercial media placement agency for The Water Channel. Spending was not released.
  • Del Taco
    Del Taco, a Mexican restaurant chain, has selected Brainsaw as its agency of record. Brainsaw will develop creative for TV and radio commercials. Spending was not released.
  • Office Depot
    Kaplan Thaler Group
    Kaplan Thaler Group has been awarded creative chores on Office Depot's estimated $80 million account. BBDO New York previously handled the work.