Accounts on the Move
Monday, March 27, 2006
  • Hewlett-Packard
    McCann Erickson
    McCann Erickson has picked up an estimated $200 million in business from Hewlett-Packard, specifically from HP's personal systems group. Publicis Worldwide previously handled the work.
  • HBO
    PHD
    HBO has moved its $60 million media planning and buying account to PHD. OMD previously handled the work.
  • CBS
    Initiative
    CBS has awarded its $130 million media account covering CBS Television Network and Showtime Networks to Initiative following a review. The agency will handle national advertising planning and buying duties for TV, radio, print and online. Initiative bested OMD and incumbent Carat.
  • American Equity Mortgage
    Doner
    Doner has been awarded American Equity Mortgage's estimated $40 million advertising account. The agency will handle media planning and buying, along with strategic and creative advertising.
  • Oneida
    Jay Advertising
    Jay Advertising has been named agency of record for Oneida flatware. The agency will handle brand development, advertising, media, production and Internet marketing services. Spending was not released.
  • Rémy Martin
    La Comunidad
    La Comunidad, Miami, has been named agency of record for Rémy Martin Cognac. The account is valued at $5 million.
  • Culligan
    Erwin-Penland
    Erwin-Penland has picked up media planning and buying duties for Culligan, a provider of water treatment products. The multi-million dollar account consists of print, radio, TV, and direct mail planning and buying chores.
  • Del Taco
    Palisades Media Group
    Del Taco has awarded its media buying and planning account, valued at $15 million, to Palisades Media Group.