Accounts on the Move
Monday, April 3, 2006
  • MSNBC.COM
    SS+K
    MSNBC.com has named SS+K as its marketing agency of record. SS+K will provide brand strategy work; MSNBC.com is slated to launch a campaign late this summer. According to industry sources, the account is worth between $7 and $10 million.
  • NFL
    BBDO
    The National Football League has tapped BBDO North America to handle a series of undisclosed projects for the upcoming season. BBDO will partner with Atmosphere BBDO, Rapp Collins, and OMD USA to provide marketing and creative support. Spending was not released.
  • Comcast
    MediaVest
    MediaVest has been awarded Comcast's $100 million media planning and buying account. The agency bested PHD, Carat and incumbent Star Group for the win.
  • Motorola
    Omnicom
    Omnicom Group has entered into an agreement with Motorola, giving the company access to the creative resources of various Omnicom agencies including BBDO New York, AMV BBDO, Goodby, Silverstein and Partners, and Siegel and Gale. BBDO New York will serve as the central coordinating agency.
  • Bazooka
    Duval Guillaume New York
    The Topps Company has tasked Duval Guillaume New York with the U.S. and international re-launch of its Bazooka Bubble Gum brand. The work will include a new marketing and communications strategy, along with a consumer and trade ad campaign. Billings are estimated at $4 million.
  • Massachusetts State Lottery Commission
    In Review
    Massachusetts State Lottery Commission has placed its $2 million advertising account in review. Incumbent Hill Holliday will defend the work.
  • Le Montrose Suites Hotel and Pala Mesa Golf Resort
    689 Design
    689 Design has been hired to design and manage the Web sites for the Pala Mesa Golf Resort and Le Montrose Suites Hotel of Beverly Hills, both in California.
  • Hennessy
    In Review
    Incumbent Kirshenbaum Bond & Partners has dropped out of the review for the $10 million Hennessy account. Still competing for the work are Margeotes/Fertitta & Partners, Wieden + Kennedy and Berlin Cameron United.