Accounts on the Move
Monday, April 17, 2006
  • Centrum
    In Review
    Wyeth's Centrum line of vitamin and nutrition brands has put its $45 million account up for review. Carrafiello Diehl & Associates is the incumbent agency. The competition will begin in May.
  • Movielink
    Donat/Wald
    Donat/Wald has been named the agency of record for Movielink, a movie download service. The agency has begun a nationwide campaign that spans print, radio, television and the Internet, and is managing all creative development and media buying for the campaign. Billings were not disclosed.
  • Walkers Shortbread
    ID Society
    Scottish shortbread maker Walkers Shortbread has chosen ID Society as its online marketing agency. Billings were not disclosed.
  • Scott Kay
    ID Society
    Jewelry designer Scott Kay has chosen ID Society as its online marketing agency. Billings were not disclosed.
  • Commerce Bank
    In Review
    Commerce Bank has placed its $10 million advertising account in review. Incumbent Tierney Communications, along with Berlin Cameron United, Grey Worldwide, Cliff Freeman & Partners, and Hill Holliday will compete for the account.
  • U.S. Department of the Navy's Naval Safety Center
    Duval Guillaume New York
    Duval Guillaume New York has been retained by the U.S. Department of the Navy's Naval Safety Center, to develop a new advertising and public awareness campaign promoting motorcycle safety among sailors and Marines. Billings for the campaign were not disclosed.
  • Delta Air Lines
    SS+K
    Delta Air Lines has chosen SS+K to handle all of its marketing efforts, including non-traditional, mass and alternative media, new brand ID (logo design, typography etc), and all experiential and entertainment-based branding. Spending is estimated at $50 million to $60 million. Delta's previous agency was Ogilvy & Mather.