Accounts on the Move
Monday, May 1, 2006
  • Georgia Lottery Corporation
    BBDO Atlanta
    BBDO Atlanta has hit the jackpot. The agency has been awarded a five-year contract to handle the Georgia Lottery account, valued at $20 million per year.
  • Kmart
    MindShare
    Kmart has shifted its $200 million media buying and planning account to MindShare. MediaCom previously handled the work.
  • BMW Motorcycles
    In Review
    BMW Motorcycles has placed its $7 million advertising account in review. Competing for the account are The Concept Farm, Brooklyn Brothers, and G2. The company parted ways with its agency Merkley + Partners earlier this year.
  • Emigrant Direct
    Flying Point Media
    Emigrant Direct, the online savings division of Emigrant Bank, has named Flying Point Media as its interactive agency of record. The account is valued at more than $10 million. Previously, Flying Point provided Internet marketing services to the company on a consulting basis.
  • Home Depot
    Digitas
    Digitas has landed interactive media and creative chores on The Home Depot account. Spending was not released.
  • H&R Block
    Campbell Mithun
    Incumbent Campbell Mithun, Minneapolis, has retained the estimated $80 million H&R Block advertising account, following a review.
  • Bridgestone Firestone
    In Review
    Bridgestone Firestone has placed its $25 million creative and media account in review. Grey Worldwide presently handles the campaign.
  • Massachusetts State Lottery Commission
    In Review
    Three agencies remain in contention for the Massachusetts State Lottery Commission's $2 million advertising account: Connelly Partners, Mullen, and incumbent Hill Holliday.
  • Actonel
    DDB
    Actonel, an osteoporosis drug manufactured by Procter & Gamble, has awarded DDB New York consumer marketing duties on its estimated $80 million account. Grey New York previously handled the account.
  • New England Brewing Company
    Heavybag Media
    New England Brewing Company has tapped Heavybag Media as its marketing agency of record. The campaign, consisting of online and traditional elements, launches this month. Spending was not released.
  • BBC
    BBDO
    BBC World Limited has tapped BBDO New York to launch its 24-hour BBC World News channel in the U.S. The agency will be responsible for strategic and creative campaign development. Advertising will debut in June. Mediaedge:cia will handle media buying and planning. Spending was not released.