Accounts on the Move
Monday, May 15, 2006
  • Campbell's Soup
    Mediaedge:cia
    Campbell's Soup Co. consolidated its $300 million-plus global media planning and buying account at Mediaedge:cia, shaking up its media roster in Europe, Asia-Pacific, North America and Latin America. Mediaedge:cia has been Campbell's U.S. media agency of record since 1999.
  • H&R Block
    OMD
    OMD has been tapped to handle H&R Block's $100 million media planning and buying account.
  • CW
    OMD
    OMD scored another account win, nabbing media duties for newly formed CW network. The account is valued at $50 million.
  • Miller Brewing
    Starcom
    Miller Brewing is keeping its $300 million media account with Starcom. The agency bested Carat for the win.
  • Coleman Natural Foods
    Cramer-Krasselt
    Coleman Natural Foods has named Cramer-Krasselt Chicago as its agency of record, without a review. Brainstorm Group, Toronto, previously handled the account. Spending was not released.
  • BabyFirstTV
    Young & Rubicam Brands Irvine and Mediaedge:cia
    BabyFirstTV, an educational network targeting 6- to 36-month-old infants and toddlers, has selected Young & Rubicam Brands Irvine and Mediaedge:cia as its agencies of record, following a review. Spending was not released.
  • Sara Lee
    TBWAChiatDay
    Sara Lee Food & Beverage has named TBWAChiatDay, Los Angeles, as agency of record for the Sara Lee brand. The agency will be responsible for all television, radio, print and outdoor advertising. The account is valued at $35 million.
  • Vermont Department of Health
    Kelliher Samets Volk
    Kelliher Samets Volk has been retained by the Vermont Department of Health's Tobacco Control Program to provide a range of marketing and communications services. The account was awarded after a mandated review, which is required every three years. The account is valued at more than $1 million.
  • HedgeStreet.com
    Mediasmith
    HedgeStreet.com, a government regulated market where traders can hedge against or speculate on economic events and price movements, has chosen Mediasmith to handle its global media planning and buying. The effort includes traditional media, interactive, SEM and SEO.
  • 9Lives
    Smith Brothers
    The Pittsburgh-based Pet Food Division of Del Monte Foods has named Smith Brothers its agency of record for the 9Lives cat food brand. A new campaign will launch nationally in late summer. Doner previously handled the account.
  • Colony Tire
    The Republik
    Colony Tire Corp. has named The Republik, Durham, as advertising agency of record for its retail consumer division, Colony Tire and Service Centers. The account, valued at $1 million, consists of TV, radio, Internet, direct mail and newspaper advertising. New work will break in the summer. Primm Co. previously handled the account.
  • J.H. Cohn
    Peppercom
    J.H. Cohn, a Northeast-based accounting and consulting firm, has selected Peppercom as its agency of record. Spending was not released.