Accounts on the Move
Monday, May 22, 2006
  • Expedia.com
    In Review
    Expedia.com has placed its $170 million advertising account in review. Deutsch Los Angeles previously handled the account and will not defend.
  • Johnnie Walker
    AKQA
    AKQA has been awarded the digital global brand assignment for Johnnie Walker Scotch whisky. The agency will redesign the brand's Web site and handle online advertising and emerging media services.
  • University of Pennsylvania Health System
    Red Tettemer
    The University of Pennsylvania Health System has awarded its advertising account to Red Tettemer. SFGT previously handled the account. Billings are between $3 and $4 million. New work is expected in August.
  • Gillette
    BBDO
    Gillette has consolidated its overseas work at BBDO, the brand's lead agency in the U.S. The account is valued at $20 million.
  • Gibson Guitars
    In Review
    Gibson Guitars has placed its $3 million advertising account in review. Carmichael Lynch handles the work.
  • Guerrero
    Lopez Negrete Communications
    Lopez Negrete Communications has been selected to handle strategic and creative duties for Mission Foods' Guerrero brand in the United States.
  • Hard Rock Hotel Chicago
    digital-telepathy
    Hard Rock Hotel Chicago has selected digital-telepathy as its digital marketing agency.
  • Tamiflu
    GSW Worldwide
    GSW Worldwide has been tapped to handle creative duties for flu medicine, Tamiflu.
  • Georgia State Lottery
    OMD
    The Georgia State Lottery has tapped OMD Atlanta to handle media buying and planning following a review.
  • Electrolux Major Appliance Canada
    scratch
    Scratch has been hired to handle all communication, marketing and advertising activities for Electrolux Major Appliance Canada. Spending was not released.
  • Renaissance Homes
    Olive Studio
    The Portland office of Olive Studio was awarded the interactive duties for Renaissance Homes. The agency will redesign the company's Web site, handle online marketing, email campaigns, SEO and SEM. Total spending was not disclosed.