Accounts on the Move
Tuesday, May 30, 2006
  • Kimberly-Clark
    JWT
    Kimberly-Clark Corporation has consolidated its $200 million North American and European personal care brand advertising and marketing duties with JWT. The agency currently handles K-C brands Kleenex, Scott, Cottonelle, Viva, and Andrex; the account win added Huggies, Pull-Ups, Goodnites, DryNites, Depend, Kotex, Little Swimmers and Poise brands to the mix. Ogilvy & Mather previously handled the work. Kimberly-Clark will maintain its relationship with Ogilvy & Mather for its personal care brands in Latin America, Asia-Pacific, Eastern Europe, the Middle East and Africa.
  • Whirlpool
    Publicis USA and Optimedia
    In another consolidation move, Whirlpool has consolidated its creative and media duties at Publicis USA and Optimedia, respectively. The agencies will now handle, along with Whirpool, Maytag, Amana, Jenn-Air and KitchenAid brands. The work is valued at $120 million.
  • Groupe Danone
    In Review
    Groupe Danone has placed its $75 million media account in review. MediaCom currently handles the account.
  • Miller Brewing
    In Review
    Miller Brewing has placed its $35 million Hispanic advertising account in review. The Bravo Group currently handles the work.
  • Smith Barney
    In Review
    Hill Holliday and Fallon are the two remaining agencies in contention for Smith Barney's $20 million advertising account.
  • Ray-Ban
    TBWA San Francisco
    TBWA San Francisco has won creative duties on Ray-Ban's global account. The work is worth an estimated $30 million.
  • Trex
    In Review
    Trex has placed its $10 million advertising account in review. Carmichael Lynch previously handled the work.
  • ACE Limited insurance
    In Review
    ACE Limited insurance has placed its advertising account, estimated between $5 and $7 million, in review. Hill Holliday previously handled the account.
  • Smoothie King
    St. John & Partners
    Smoothie King has named St. John & Partners Advertising & Public Relations as its agency of record. The agency will assist in brand development and provide marketing communications services for the company. Spending was not released.
  • Various Accounts
    Behavior Design
    Behavior Design has added two clients to its roster: Adecco and Connected Ventures.
  • HMV.co.uk
    Greenlight
    Greenlight, an international search engine marketing firm, has added HMV.co.uk, to its roster of clients.
  • NetworkOmni
    M&C Saatchi
    NetworkOmni Multilingual Communications has selected M&C Saatchi LA as its global advertising agency. M&C Saatchi will be responsible for national print campaigns as well as digital, direct marketing, design and collateral. Spending was not released.