Monday, July 10, 2006
- In Review
The following agencies have advanced in Wal-Mart's $570 million review. They are: Ogilvy & Mather, J. Walter Thompson, Publicis, Saatchi & Saatchi, Leo Burnett, Draft, FCB, The Martin Agency and incumbents GSD&M and Bernstein-Rein. - Mediaedge:cia
Ikea has named Mediaedge:cia to handle its U.S. media planning and buying duties, valued at $85 million. Horizon Media previously handled the account. - Various agencies
Miller Brewing Company has named Creative On Demand, La Comunidad and Frankel to work on its Hispanic creative and promotional marketing initiatives. Creative On Demand will produce above the line creative advertising for Miller Lite, with incumbent MarketVision handling below the line promotional programming. La Comunidad will handle above the line duties for the Miller Genuine Draft brand, with Frankel providing below the line support. The account is estimated at $35 million. - Stein Rogan + Partners
OnForce, an on-demand marketplace for on-site technology services, has named Stein Rogan + Partners as its first ever agency of record. Spending was not released. - In Review
Sam's Club has placed its $15 million advertising account in review. GSD&M previously handled the account. - Red Brick Road
Heineken is following the Red Brick Road, awarding the London-based agency with global creative chores. StrawberryFrog previously handled the account, estimated at $50 million. - Blast Radius
Blast Radius has been tapped to redesign the Better Homes and Gardens Web site.
