Monday, July 24, 2006
- Taxi
TAXI New York has been assigned a branding campaign for OLN, which will change its name to Versus on September 25. - In Review
Heineken has placed the creative portion of its $70 million Heineken Lager and Heineken Premium Light brands in review. - In Review
Progressive has picked four finalists in its $150 million creative review. They are: Arnold, Euro RSCG, GSD&M and McKinney. - Kaplan Thaler Group
The Kaplan Thaler Group has been awarded Centrum's advertising account, estimated at $40 million. The agency bested Grey Worldwide and McCann Erickson for the win. - White Rhino Productions
Lawrence Savings Bank has tapped White Rhino Productions to develop its brand repositioning. The bank had no previous agency of record and billings were not disclosed. White Rhino will design a new logo, retail signage, pre-and-post-announcement print advertising, point of sale merchandising, direct response mailers, and marketing support material. - In Review
XM has placed creative duties on its $50 million ad account in review. Mullen previously handled the work. - MMB
MMB defended its Jiffy Lube International account and will continue to serve as agency of record. MMB bested Colby & Partners and Cole + Weber United to retain the $25 million account. - In Review
Dunkin' Brands, the parent company of Dunkin' Donuts, Baskin-Robbins and Togo's, is looking for a digital marketing agency. A decision is expected the first week of October. - Looney Advertising
Harbor Bank and Trust in Southport, Connecticut has chosen Looney Advertising as its agency of record to launch a regional campaign in the Northeast. The agency will develop a full service creative and media campaign that includes corporate identity, collateral, print, event, in-store, guerrilla, public relations and outdoor components. Spending was not released.
