Accounts on the Move
Monday, August 7, 2006
  • SunCom Wireless
    In Review
    SunCom Wireless has placed its $25 million advertising account in review. Margeotes/Fertitta & Partners handles the account but will not defend.
  • NetZero
    In Review
    NetZero has placed its $70 million advertising account in review. Bernstein-Rein currently handles the work.
  • The Auto Club Group
    In Review
    Citing a conflict with its merger with Draft, Foote Cone & Belding recently resigned The Auto Club Group's $15 million advertising account.
  • Pentax Imaging
    Hunt Adkins
    Pentax Imaging has named Hunt Adkins, Minneapolis, as advertising agency of record, in conjunction with ongoing global coordinating agency ADK, Tokyo. Work will break in the fall and include trade and consumer print advertising, outdoor, collateral, consumer and sales incentive promotions and event marketing. The campaign will focus on the full line of Pentax digital cameras. The account is estimated at $5 million.
  • Isle of Dogs
    Kastner & Partners
    Kastner & Partners bested 10 agencies to become agency of record for Isle of Dogs, a site devoted to improving the well being of dogs. Spending was not released.
  • Earl of Sandwich
    PUSH
    Earl of Sandwich has named PUSH its agency of record. Spending was not released.
  • Fonterra
    BBDO
    Fonterra, a New Zealand-based company that sells dairy products, has awarded BBDO creative duties on its estimated $120 million account.
  • Merrill Lynch
    Draft FCB
    Draft FCB has been awarded Merrill Lynch's direct marketing account, estimated at $10 million.
  • Time Warner
    Wing Latino
    Wing Latino has been awarded Hispanic ad duties in the Los Angeles area for Time Warner Cable.
  • Gillette
    BBDO
    BBDO has been awarded Asia-Pacific ad duties on the Gillette account, which was previously handled by McCann Erickson and Ogilvy & Mather.
  • Sunglass Icon
    Moses Anshell
    Sunglass Icon has named Moses Anshell agency of record to assist the company with its re-branding initiative. Spending was not released.
  • AvidGolfer
    TM Interactive
    AvidGolfer Magazine has awarded online advertising duties to TM Interactive, following a review that also included the Dallas offices of Click Here and Rapp Collins. TM Interactive will handle all online marketing duties, including developing an online ad revenue model.