Monday, August 21, 2006
- In Review
Eastman Kodak is looking to consolidate its global media planning and buying account, estimated at $100 million. - In Review
XM Satellite Radio has narrowed its search for an agency to handle creative duties on its $50 million account down to four. The Richards Group, Wieden + Kennedy, Lowe Worldwide and DDB Worldwide remain in contention. Incumbent Mullen did not participate in the review. - Looney Advertising
Looney Advertising has been named agency of record for Gelazzi, a chain of gelato restaurants on the West Coast. There was no review for the account. The campaign will include, print, radio, promotions, in-store, brand identity, guerrilla, direct mail, event and PR components. - BooneOakley
Without a review, The Speed Network has named BooneOakley advertising agency of record for the network's '07 NASCAR promotional campaign. Media will include TV, radio, outdoor, magazine, newspaper, event marketing, online, and VOD elements. Spending is estimated at $3 million. - TBWAChiatDay
The Academy of Motion Picture Arts and Sciences has appointed TBWAChiatDay Los Angeles as its advertising agency of record for the 79th Annual Academy Awards. This marks the first time that the Academy has hired an agency to produce the telecast. The campaign will include TV, outdoor and print advertising. - StrawberryFrog
StrawberryFrog has been tapped by Sam's Club, a division of Wal-Mart, to handle creative and branding duties on its estimated $15 million account. GSD&M previously handled the work. - Alanas Marketing & Creative
Alanas Marketing & Creative has been hired to produce marketing and advertising collateral for the San Diego Bay Wine & Food Festival, produced by World of Wine Events. - BCF
BCF has been named agency of record for the Virginia Tourism Corporation, responsible for media planning, advertising, and sponsorship strategies on the $3 million account. - Digital Pulp
Digital Pulp has been selected to handle Web site redesigns for The New York Botanical Garden, The Harvard JFK School of Government and The Harvard Family Research Project. - Hillshire Farm
Sara Lee Food & Beverage has selected TBWA/Chiat/Day, Los Angeles, as its ad agency of record for the Hillshire Farm brand, following a review. Element 79 previously handled the account. TBWA/Chiat/Day will become agency of record for several brands under Sara Lee Food & Beverage, including Jimmy Dean, Ball Park, Sara Lee and Senseo. The agency will aid in strategic development and execution of U.S. advertising for Hillshire Farm brand products. It will also be responsible for TV, radio, print and outdoor advertising. Starcom handles the media buying. The account is estimated at $25 million. - Mullen
Panera Bread has named Mullen as agency of record on its estimated $3 million account. TBWA/Chiat/Day previously handled the account. - Saatchi & Saatchi X
Wal-Mart has named Saatchi & Saatchi X as its agency of record for Shopper, In-store and Associate communications. The account win is separate from Wal-Mart's ongoing agency review. - In Review
Goodby, Silverstein & Partners is the latest agency to exit Safeway's review of broadcast creative and media duties, estimated at $250 million. Euro RSCG and DDB remain in contention.
