Accounts on the Move
Monday, October 16, 2006
  • Palm
    Young & Rubicam
    Young & Rubicam was awarded Palm's global advertising account, estimated at $25 million. AKQA previously handled the work.
  • Energizer
    Mediaedge:cia
    Mediaedge:cia was named agency of record by Energizer Asia Pacific for all brands (Energizer, Ever Ready and Schick) across Asia Pacific, the Middle East and Africa. Mediaedge:cia's Global Solutions division in Singapore will manage the account, valued at $30 million.
  • Priceline.com
    In Review
    Butler Shine & Stern, Kirshenbaum Bond & Partners, Mullen, Brooklyn Brothers and incumbent Gotham are competing for the creative portion of Priceline.com's $50 million advertising account.
  • Luxottica Retail
    In Review
    Luxottica Retail has placed both its Pearle Vision and Sunglass Hut brands in review. The Pearle Vision work is valued at $12 million and handled by Stern; the Sunglass Hut account is valued at $3 million and handled by Taxi.
  • Pharmavite
    In Review
    Pharmavite has placed its $20 million Nature Made brand advertising account in review. Mendelsohn/Zien, Ogilvy & Mather, Grey Worldwide and Young & Rubicam are competing for the work.
  • Alcatel Lucent
    Euro RSCG
    Alcatel Lucent has awarded its global rebranding assignment to Euro RSCG. The account is estimated at $120 million.
  • Centex Destination Properties
    Colby and Partners
    Centex Destination Properties/West has consolidated its print, outdoor, radio, collateral and online programs with Dentsu's Colby and Partners in Santa Monica. The agency will also handle online media buying.
  • New York Knicks
    Crossmedia
    Crossmedia has been named media agency of record for the New York Knicks 2006 - 2007 NBA season. Spending was not revealed.
  • Hannaford Bros.
    In Review
    Hannaford Bros. has placed its $4 million advertising account in review. Allen & Gerritsen, Berenter Greenhouse & Webster, DeVito/Verdi and Tierney Communications are competing for the work.
  • Originate
    Shine Advertising Co.
    Originate, a national home loan provider, has named Shine Advertising Co. as its advertising agency of record, following a two week review that included Shine and seven Chicago agencies. The account is valued at $2-3 million.
  • ITV
    Schematic
    ITV has selected Schematic to design its broadband Web site, slated to launch in the first half of 2007.
  • Red Door Spa Holdings
    Byte Interactive
    Byte Interactive has been selected by Red Door Spa Holdings to provide strategic digital marketing services. Spending was not released.
  • Boniva
    Euro RSCG
    Euro RSCG has been awarded advertising duties on Boniva, an osteoporosis drug. Saatchi & Saatchi Consumer previously handled the account. The account is valued at $70 million.
  • AIG Travel
    Looney Advertising
    AIG Travel has selected Looney Advertising to spearhead a global strategic branding assignment for its travel insurance and related services business.
  • Wine Enthusiast
    NETexponent
    The Wine Enthusiast has selected NETexponent to manage, optimize, and grow affiliate marketing and media partnership programs for its e-commerce site WineEnthusiast.com.
  • UCONN Health Center
    Mintz & Hoke
    UCONN Health Center has selected Mintz & Hoke Communications Group to develop a strategic communications program, which includes market research, a new positioning and an advertising campaign. This marks the first time in 10 years that UCONN Health Center has partnered with an outside firm for a major marketing initiative. Billings were not disclosed. The campaign includes TV, print and mall advertising.
  • iCAD
    PJA Advertising & Marketing
    iCAD has selected PJA Advertising & Marketing as its agency of record. PJA will handle media planning and buying for the company. Spending was not released.