Accounts on the Move
Monday, November 6, 2006
  • McDonald's
    McDonald's has added AKQA to its marketing roster to lead its global digital marketing initiatives.
  • Sony Electronics
    180 and BBDO
    Sony Electronics has moved its U.S. advertising work to 180 and BBDO. The account is valued at $55 million.
  • Al Frank Asset Management
    Hunt Adkins
    Al Frank Asset Management has named Hunt Adkins as its first advertising agency of record. Work will include brand positioning, design, newspaper and magazine advertising, Web site development, collateral, direct mail and relationship marketing, targeting both consumers and investment advisors and financial consultants. Spending was not released.
    Moses Anshell
    Moses Anshell has been named agency of record for sandwich shop, BLIMPIE.
  • Diovan
    Hill, Holliday
    Diovan, a hypertension drug manufactured by Novartis, has moved creative duties from Deutsch to Hill, Holliday.
    The National Association for the Advancement of Colored People has named DraftFCB New York as its agency of record for fundraising and membership.
  • Various Accounts
    PriceWeber was named agency of record for Wabash National Corporation and Godiva Chocolatier's Travel Retail North America and Caribbean division.
  • Smirnoff
    Diageo has tapped AKQA to handle global digital and mobile duties on its Smirnoff brand. The work will be handled out of AKQA's New York office.
  • Wendy's International
    Wendy's International has selected ASTONE to plan and execute strategic marketing and advertising for its California restaurants. The agency will handle strategic planning, branding, media planning and buying and promotional opportunities for the state's nearly 300 restaurants. Spending was not released.