Accounts on the Move
Monday, November 20, 2006
  • Orbitz.com
    Mullen
    Orbitz.com has awarded Mullen creative duties on its $50 million account. The travel site recently split with Young & Rubicam. Mullen bested Element 79 for the win.
  • Johnson & Johnson
    In Review
    According to AdAge, Johnson & Johnson is planning to place its global media account, estimated between $2.5 billion and $3 billion, in review.
  • Eastman Kodak
    MindShare Worldwide and Neo@Ogilvy
    Eastman Kodak has awarded its media planning and buying account to MindShare Worldwide and Neo@Ogilvy. The account is valued at $100 million.
  • Crowne Plaza
    Fallon
    Crowne Plaza, part of the Intercontinental Hotels Group, has tapped Fallon to create its first-ever TV campaign. Fallon already handles the Holiday Inn and Holiday Inn Express accounts for IHG. The agency will create a new golf affinity strategy for the brand.
  • Coca-Cola
    Wieden + Kennedy
    Wieden + Kennedy has been awarded ad duties on Diet Coke's estimated $60 million account. DraftFCB previously handled the work.
  • Nortel
    McCann Worldgroup
    McCann Worldgroup San Francisco has been named as agency of record for Nortel's global advertising account, following a multi-agency review. McCann will support the account from its London, Hong Kong and Miami offices. Advertising will debut in 2007. Spending was not released.
  • Sure for Men
    AKQA
    Unilever's Sure for Men has appointed AKQA to handle pan-European digital duties for 2007. Unilever selected the agency following a three-way pitch in October. AKQA will handle digital content creation and distribution, online advertising and develop a Web site to support the brand's communication plan. Spending was not released.
  • 21st Century Insurance
    In Review
    21st Century Insurance and Sedgwick Rd. have parted ways on 21st Century's $30 million account. Sedgwick Rd. created one campaign for the company.
  • L.L. Bean
    JWT
    JWT and L.L. Bean are parting ways after a year of working together.
  • Longs Drugs
    In Review
    Longs Drugs has placed its advertising account, valued between $4 and $6 million, in review. Pickett Advertising previously handled the work.
  • HP
    Modem Media
    HP has named Modem Media interactive agency of record for its Technology Solutions Group and Personal Systems Group across Europe, Middle East and Africa. The appointment expands Modem's current role to more than 40 countries. The work is expected to cover all digital related activities including interactive advertising, search engine marketing, viral campaigns, and Web 2.0 initiatives.
  • Cold Stone Creamery
    Saatchi & Saatchi
    Cold Stone Creamery has awarded Saatchi & Saatchi creative chores on its $15 million account.
  • Village Inn Restaurants
    Open Minds
    Village Inn Restaurants has hired Open Minds to handle all strategic planning, research, creative and media. Work will consist of TV, radio, print and on-site materials. Spending was not released.
  • Papa John's
    MGH
    MGH has added three Papa John's co-ops to the firm's roster: Papa John's Birmingham, Ala.; Columbus, Ohio; and Phoenix, Ariz. The agency now manages media planning and buying for more than 700 Papa John's stores. Spending is valued at $1.5 million.
  • Pepsi
    Element 79
    Pepsi has selected Element 79 to handle advertising chores on its soon to be launched fruit drink, Tava. Spending wasn't released.
  • Audi
    Fallon
    Fallon has dropped out of contention for the creative portion of Audi's $70 million account. McKinney, Bartle Bogle Hegarty and Venables, Bell & Partners are the three agencies still vying for the work.