Accounts on the Move
Monday, November 27, 2006
  • Johnson & Johnson
    Carat
    According to AdAge, Carat has lost Johnson & Johnson's $400 million North American buying and planning account.
  • West Marine
    Carat Fusion
    Carat Fusion was awarded search marketing and affiliate marketing services for West Marine. Carat Fusion's search team in San Francisco will lead search marketing efforts, while the agency's Los Angeles office will manage affiliate marketing.
  • Lay's Potato Chips
    Atmosphere BBDO
    Atmosphere BBDO has been named online agency of record for Lay's Potato Chips. Work includes site redesign and development of all online advertising. This is the first work the agency is handling for Frito-Lay since it handled Doritos several years ago.
  • Foster's Wine
    Vizeum
    Vizeum was awarded the domestic planning and buying account for Foster's Wine Estates. Starcom, the incumbent, did not defend. The account is valued at $15 million.
  • Celebrity Cruises
    In Review
    Celebrity Cruises has placed its $30 million advertising account in review. Arnold currently handles the account and will defend.
  • La Quinta Inns & Suites
    Cramer-Krasselt
    Cramer-Krasselt has resigned the $10 million La Quinta Inns & Suites account due to a possible conflict with another account, Hyatt Hotels.
  • Visions Windows & Doors
    Shine Advertising
    Visions Windows & Doors, a vinyl window produced by Weather Shield Manufacturing, has named Shine Advertising Co. as its advertising agency of record. Shine will be responsible for developing a comprehensive brand launch for Visions. A national print campaign, direct mail, dealer and builder promotions and sales materials will be unveiled at the International Builders' Show in February 2007.
  • Jacuzzi Hot Tubs
    Ninthlink
    Ninthlink, San Diego was awarded the online account for Jacuzzi Hot Tubs. The agency will handle online marketing, creative design and development needs for the company's Web site.