Accounts on the Move
Monday, December 18, 2006
  • Wal-Mart
    GSD&M
    GSD&M will not re-pitch the $570 million Wal-Mart account.
  • Best Buy
    In Review
    Best Buy is seeking an agency for its in-house brand, Best Buy for Business.
  • Nature Made
    Ogilvy & Mather
    Ogilvy & Mather, Los Angeles has been named agency of record for Nature Made vitamins. The search, which began in August, was conducted by Select Resources International and included several undisclosed agencies. The account is valued at $20 million.
  • Sony
    180
    180 in Amsterdam has been awarded a global branding assignment from Sony.
  • Pharmavite
    RPA
    Pharmavite has named RPA as its agency of record. It will handle all strategic planning, creative and media planning and buying for its new whole soy and real fruit nutrition snack bar, Soyjoy. The agency will develop a campaign, consisting of TV, print, outdoor, online, search and Web site components. The account is valued at $30 million.
  • Wal-Mart
    Grupo Gallegos
    Grupo Gallegos has withdrawn from Wal-Mart's Hispanic review, estimated at $55 million.
  • Sotherby Homes
    LEVELTWO Advertising
    LEVELTWO Advertising has been awarded the Sotherby Homes account, responsible for brand positioning as well as developing a new advertising campaign, web site and collateral materials for Sotherby Homes.
  • Greens To Go
    NYCA
    NYCA has been chosen by BioPharma Scientific to launch Greens To Go, an organic powder that contains servings of fruits and vegetables, to be mixed in water. The agency will develop print ads and in-store sampling/point-of-purchase materials.
  • Art Institute of Chicago
    MindShare
    MindShare has been awarded media planning and buying duties for the Art Institute of Chicago. LaPlaca Cohen New York previously handled the account.
  • Novartis Pharmaceuticals
    Lopez Negrete Communications
    Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation's Hispanic initiatives in the United States.
  • Twisted Tea
    VIA Group
    The VIA Group won Boston Beer's Twisted Tea business following a review.
  • CME
    VSA Partners
    Financial exchange CME has named VSA Partners as agency of record, to help develop its brand identity.
  • Eau Thermale Avene
    Looney Advertising
    The Pierre Fabre Group, a pharmaceutical and CPG company in Europe, has chosen Looney Advertising to launch a regional campaign for Eau Thermale Avene, a skin care line sold at mass retailers. The effort will include, print, direct mail, outdoor, in-store, brand identity, guerrilla, and web components. Billings are estimated at $2 million.
  • Maryland State Lottery
    TBC
    The Maryland State Lottery has named Trahan, Burden & Charles as its interim agency of record following the closing of its former agency, Eisner Communications. Under the six-month contract, TBC will be responsible for creative development, advertising, media buying and planning and public relations.
  • Herbal Essences
    Leo Burnett
    Procter & Gamble has moved creative work on its Herbal Essences brand from Kaplan Thaler Group to Leo Burnett.
  • Philips Electronics
    In Review
    Carat, Zenith Optimedia, Omnicom Media Group and Mediaedge:cia have advanced in the review for Philips Electronics' global media account, valued at $100 million.