Accounts on the Move
Tuesday, January 2, 2007
  • Audi of America
    Venables, Bell & Partners
    Venables, Bell & Partners has picked up creative and media planning duties on the estimated $100 million Audi of America account.
  • Heineken
    In Review
    Berlin Cameron United and Wieden + Kennedy are the finalists remaining in the review for creative duties on Heineken USA's Heineken and Heineken Premium Light brands. MediaVest USA will continue to handle media planning and buying for the Heineken USA brands, and this work is not part of the review.
  • Volkswagen Group Japan
    Fallon
    Volkswagen Group Japan has awarded Fallon Tokyo creative duties for all above-the-line advertising across all VW brands in Japan. The decision was made following a competition between VGJ roster agencies Fallon, Hakuhodo and DDB.
  • Wal-Mart
    MediaVest
    MediaVest has rejoined the review for Wal-Mart's $580 million creative and media work.
  • Method Products
    Crispin Porter + Bogusky
    Crispin Porter + Bogusky has parted ways with Method Products after collaborating for three years.
  • Blue Cross and Blue Shield of Minnesota
    Roberts Communications
    Roberts Communications was named agency of record for Blue Cross and Blue Shield of Minnesota, following a six-month, national agency search. The agency will assist Blue Cross with TV, print, radio, direct marketing, outdoor and online advertising. The account is estimated at $10-$12 million.
  • Greyhound Lines
    In Review
    Greyhound Lines has placed its $12 million advertising account in review. The Richards Group previously handled the work and will not defend.
  • Sunglass Hut
    JWT
    JWT has been awarded Luxottica Retail's $3 million Sunglass Hut account.
  • Lenox Financial Mortgage
    RPA
    Lenox Financial Mortgage has named RPA as agency of record to handle media planning and buying. RPA won the business without a review following initial local market radio planning and buying work completed during the summer and fall. The account is valued at $8-10 million.
  • First Look Studios
    Special Ops Media
    First Look Studios has named Special Ops Media its interactive agency of record. The agency will manage creative services, online publicity and online media planning and buying.