Accounts on the Move
Monday, February 5, 2007
  • Saturn
    Deutsch
    Saturn has moved its $200 million advertising account from Goodby, Silverstein & Partners to Deutsch Los Angeles.
  • Sprint Nextel
    In Review
    Goodby, Silverstein & Partners, Ogilvy & Mather and Young & Rubicam are the remaining finalists in Sprint Nextel's $1.2 billion U.S. creative account. The final incumbent left in the review, Publicis & Hal Riney, was recently eliminated.
  • Volvo
    In Review
    Volvo trimmed the agencies remaining in contention for its $150 million global creative account down to four: Fallon, Arnold, 180 and Euro RSCG. M&C Saatchi, StrawberryFrog and Ogilvy & Mather were eliminated from the review.
  • Sorrento Lactalis
    In Review
    Five finalists remain in contention for Sorrento Lactalis' $1 million advertising account: MRA Group; Partners and Napier; The Neiman Group; Ten United and Roberts & Tarlow.
  • Scandinavian Airlines
    Colby & Partners
    Colby & Partners was named agency of record for Scandinavian Airlines in the United States. Responsibilities will include traditional and non-traditional media strategy, media planning and buying and leisure advertising in the United States.
  • DuPont Professional Products Group
    The VIA Group
    The VIA Group was named agency of record for DuPont Professional Products Group. The agency will handle creative, strategy, public relations and media planning.
  • Aurora MediSpa
    Stand Advertising
    Stand Advertising has been named advertising agency of record for Aurora MediSpa. An undisclosed budget will go to identity development, print advertising, dimensional direct mail, collateral and Web site design.
  • Vitamin Water
    Berlin Cameron United
    Glaceau Vitamin Water has awarded Berlin Cameron United creative duties on its $10 million advertising account.
  • Various Accounts
    NYCA
    NYCA has been named agency of record for the Duramed Futures Tour, a tour just below the LPGA. NYCA has also been named agency of record for EnDev to build its corporate brand and handle all communication efforts for its nightclub Stingaree along with several new properties scheduled to open later this year.
  • Côtes du Coeur
    TM Advertising
    Cotes du Coeur, a fine wine auction, has tapped TM Advertising to handle all advertising and promotional materials for its annual event in Dallas on March 31. Created pro bono, the agency developed a new theme for the event, centered on passion for heart and wine.
  • Human Touch
    TDA Advertising & Design
    Following a six-month review, TDA Advertising & Design was named agency of record for Human Touch, a division of Interactive Health, Inc. Human Touch creates massage chairs, zero gravity recliners and other massage products. The campaign, breaking in June, will consist of a multimillion-dollar budget along with print and online components.
  • Various Accounts
    SpikeDDB
    New Era Hat Company awarded SpikeDDB the re-launch of the Authentic Collection (the official on-field cap of Major League Baseball). The agency will create two commercials featuring Major League Baseball players and the New Era flagship store in Manhattan. The agency bested Crispin Porter + Bogusky and Element 79 & Partners for the win. In addition, VH-1 commissioned SpikeDDB to create a 2007 Black History Month TV spot directed by Spike Lee.
  • Uno Chicago Grill
    The VIA Group
    The VIA Group has been selected by Uno Chicago Grill to handle creative duties following a review. VIA's first assignment was to create a 30-second TV spot that launched in January.