Accounts on the Move
Monday, February 26, 2007
  • CareerBuilder
    Cramer-Krasselt
    Cramer-Krasselt has resigned the $60 million CareerBuilder.com account. The account is now in review.
  • Hyundai
    In Review
    Hyundai has placed its $600 million advertising account in review after parting ways with The Richards Group.
  • Binda Group
    In Review
    Binda Group has placed the global advertising account for Breil watch in review. The account is estimated at $50 million and was previously handled by Leo Burnett.
  • John Deere
    In Review
    John Deere placed its $20 million advertising account in review. The agency parted ways with its previous agency, DraftFCB.
  • Tesco
    Deutsch
    Tesco tapped Deutsch Los Angeles to launch the company's Fresh & Easy Neighborhood Market stores in the U.S.
  • Prevacid
    Deutsch
    Deutsch New York was awarded Novartis' Prevacid OTC advertising account following a review.
  • Volvo
    In Review
    Goodby, Silverstein & Partners has left the pitch for Volvo's $150 million global creative account one month after entering it.
  • Diet Pepsi
    BBDO
    Diet Pepsi tapped BBDO with creative duties for the launch of Diet Pepsi Max.
  • Garnet Capital Advisors
    VogtGoldstein
    VogtGoldstein was named agency of record for Garnet Capital Advisors. Billings were not released.
  • Clearwire
    DDB
    Clearwire named DDB its agency of record following a review. St. John & Partners previously handled the account, estimated at $25 million.
  • Marsh Supermarkets
    Meyer & Wallis
    Meyer & Wallis has been named agency of record for Marsh Supermarkets. The agency will handle strategic counsel, account planning, creative and production services and media planning and buying.
  • FAGE Dairy Industry
    Ogilvy North America
    FAGE Dairy Industry, a dairy brand from Greece, named Ogilvy North America as its U.S. agency of record.
  • Maggiano's Little Italy
    Firehouse
    Maggiano's Little Italy selected Firehouse as its advertising agency of record. The agency has been awarded all strategic branding and advertising responsibilities.
  • Group Health Cooperative
    Sedgwick Rd.
    Sedgwick Rd. was named lead agency on Group Health's multi-million dollar account consisting of broadcast, print, online and non-traditional components. Select Resources International managed the campaign. The agency bested Cole & Weber United, BPN and incumbent Draft FCB for the win.
  • mywedding.com
    UpRoar
    mywedding.com, an online wedding directory, hired UpRoar as its agency of record. UpRoar's first assignment is creating a new brand/identity for mywedding.com.