Accounts on the Move
Monday, March 5, 2007
  • Nokia
    In Review
    Grey Worldwide; DDB Worldwide; Mother; Wieden + Kennedy; Bartle Bogle Hegarty and J. Walter Thompson are the six semifinalists competing for Nokia's $120 million global advertising account.
  • Revlon
    Initiative
    Revlon awarded media planning and buying duties on its $120 million account to Initiative, without a review. Carat previously handled the work.
  • Oberto Sausage
    In Review
    Oberto Sausage placed its $10 million advertising account in review.
  • Heineken
    Berlin Cameron United
    Berlin Cameron United was awarded Heineken's $80 million account, following the exit of Wieden + Kennedy from the pitch, leaving Berlin Cameron as the lone agency remaining in the review.
  • Virgin Mobile
    McKinney
    Virgin Mobile USA selected McKinney as the latest ad agency to manage its $30 million account. It was also awarded media planning duties, although MediaHead will remain on the roster as a partner. In January, the company placed its creative and media planning accounts in review with incumbents Mother and MediaHead defending. Days later, Mother pulled out of the review, having managed the account for 18 months. Mother was awarded the account after the New York office of Fallon closed.
  • Del Monte
    Maiden Lane
    Maiden Lane was named integrated advertising agency of record for Del Monte Foods' New Ventures Group, following a review. Maiden Lane is the first advertising agency of record for Del Monte Foods' New Venture Group. The group is charged with growing the Del Monte and StarKist brands by launching new products, exploring new categories and outreaching to new audiences.
  • Brink's Home Security
    ID Media
    ID Media has been selected to handle direct response media for Brink's Home Security.
  • Goodyear Aviation
    Innis Maggiore
    The Goodyear Tire & Rubber Company selected Innis Maggiore as its agency of record for its Aviation and Off-The-Road tire business units. Spending was not released.
  • 2-1-1 New York
    Stand Advertising
    2-1-1 New York named Stand Advertising its agency of record. An undisclosed state-funded budget will go to branding, print and broadcast advertising, public relations, and Web site design. The campaign launches in the spring.
  • Lyle Anderson
    Wirestone
    The Lyle Anderson Company named Wirestone as its interactive agency of record. The assignment was awarded after a national review of interactive agencies and billings were not disclosed.
  • Shop 'n Save
    GatesmanMarmionDrake
    GatesmanMarmionDrake has been awarded the Shop 'n Save supermarket account. The agency will introduce a new strategic branding and positioning campaign for the regional chain.
  • Therative
    GolinHarris and Carat Fusion
    Therative tapped Carat Fusion to support the launch of ThermaClear, an acne treatment device. The agency will develop an integrated brand marketing program, including offline and online media planning and buying, direct response television media services, search marketing and online display advertising.