Accounts on the Move
Monday, March 12, 2007
  • United Airlines
    Starcom
    In an effort to consolidate its media planning and buying chores, United Airlines selected Starcom as its media agency of record to manage its media strategy, investment and research activities worldwide. The account is estimated at $100 million.
  • CareerBuilder
    In Review
    Leo Burnett, DraftFCB, DDB and Arnold are pitching the creative portion of CareerBuilder's $60 million advertising account. Cramer-Krasselt previously handled the account.
  • Best Buy
    In Review
    Best Buy placed its $200 million advertising account in review, inviting Crispin, Porter + Bogusky, Fallon, GSD&M and TBWA/Chiat/Day to participate. Best Buy previously handled the work in-house.
  • New York State Lottery
    In Review
    The New York State Lottery has placed its $35 million advertising account in review. DDB currently handles the account.
  • Porsche Cars North America
    In Review
    Looking to consolidate agencies, Porsche Cars North America placed creative and media chores for its $25 million ad account in review. Creative incumbent Carmichael Lynch and media incumbent Kastner & Partners were invited to participate.
  • La-Z-Boy
    In Review
    Incumbent Doner; Campbell Mithun; Sedgwick Rd.; Barkley; and RPA are the five finalists competing for La-Z-Boy's estimated $35 million account.
  • American Legacy Foundation
    PHD
    PHD was awarded media buying and planning duties on the estimated $35 million American Legacy Foundation account. Media Head previously handled the account.
  • Hyundai
    In Review
    Goodby, Silverstein & Partners; Siltanen & Partners; StrawberryFrog; and Kirshenbaum Bond + Partners are competing for Hyundai's $600 million creative and media account.
  • Pennsylvania Organ Donation Campaign
    Giant Ideas
    Following an in-state review, Giant Ideas has been awarded the Pennsylvania organ and tissue donation public awareness campaign through July, 2009. The campaign's goal is to increase the number of designated organ donors in Pennsylvania.
  • League of American Theatres and Producers
    Various agencies
    The League of American Theatres and Producers chose three agencies to develop a national branding campaign for the Broadway industry. LaPlaca Cohen will focus on strategy and media. Trailer Park will provide creative services and The Buddy Group will handle electronic applications. The campaign is expected to launch late in the year.
  • Powell's Sweet Shoppe
    Science + Fiction
    Powell's Sweet Shoppe selected Science + Fiction as its creative agency of record. The firm will provide strategic marketing consultation and creative development for the chain of candy stores.
  • National Black Arts Festival
    IMAGES USA
    The National Black Arts Festival selected IMAGES USA as its marketing communications agency of record to promote and generate awareness of the 2007 Festival and its 20th Anniversary Celebration in 2008. IMAGES will promote the NBAF via advertising creative on a local, regional and national scale. In addition, the NBAF has also charged IMAGES with targeting the Hispanic community in an effort to broaden its reach.
  • Glaceau
    MediaCom
    MediaCom has been selected by Glaceau to handle media planning and buying for the maker of vitaminwater, fruitwater and smartwater. Glaceau previously handled media chores in-house. The company recently awarded creative duties to Berlin Cameron. Spending was not disclosed.
  • Johnsonville Sausage
    Campbell Mithun
    Johnsonville Sausage selected Campbell Mithun to handle its media buying and planning account, valued at $15-20 million. The agency bested 15 agencies for the win. The incumbent, Haworth, did not participate.