Accounts on the Move
Monday, March 19, 2007
  • Cranium
    StarLink
    StarLink Worldwide was named lead media strategy and investment agency for Cranium, creator of games, toys and books.
  • Hertz
    BBDO
    Hertz Corporation added BBDO New York to its agency roster, following a review. BBDO will be handling new strategic initiatives. In addition, Atmosphere BBDO and OMD Digital will handle all online creative development, Web site consulting and online media planning and buying.
  • Staples
    In Review
    Zenith, Universal McCann and incumbent MediaCom are the three finalists vying for Staples' $100 million media account.
  • Nike
    In Review
    Nike is looking to expand its agency roster and will likely place its U.S. running shoe account in review. Wieden + Kennedy presently handles the account.
  • Hyundai
    In Review
    Hyundai placed its $35 million Hispanic account in review after splitting with Del Rivero Messianu DDB.
  • Applebee's
    In Review
    Applebee's placed the creative portion of its $180 million advertising account in review. The company recently split with DraftFCB.
  • Weight Watchers
    Deutsch
    Deutsch has exited the review for Weight Watchers' $70 million account.
  • Nine West
    Tribal DDB
    Tribal DDB was awarded online duties on the Nine West account.
  • Toys R Us
    In Review
    McCann Erickson; Hill, Holliday; Leo Burnett; The Richards Group; and DDB have advanced to the next round in creative review for Toys R Us.
  • Miracle Whip
    DDB
    Miracle Whip shifted its creative account from JWT to DDB.
  • Amerifit Brands
    KSL Media
    KSL Media was assigned all media duties for Amerifit Brands, a supplier of natural health products. Media spending is estimated at $11 million. The assignment was made following an internal review.
  • DIRECTV
    Euro RSCG Latino
    DIRECTV named Euro RSCG Latino as the creative and media agency of record for its Spanish-language programming service. The account is valued at $20 million.
  • Rent-A-Center
    OMD
    OMD has been tapped to handle media planning and buying chores for Rent-A-Center. Carat previously handled the account, estimated at $60 million.
  • Chantix
    McCann HumanCare
    McCann HumanCare was tapped to launch Chantix, a drug created by Pfizer to help smokers quit. The account is valued at $75 million.
  • Metromix
    In Review
    Leo Burnett, Digitas and incumbent DDB are the three agencies competing for creative and media chores on the $10 million Metromix account.
  • High Point Auto Insurance
    The Sawtooth Group
    The Sawtooth Group was named agency of record for High Point Auto Insurance. The agency will create TV, outdoor and agent-based co-op campaigns.
  • Quorum Federal Credit Union
    VogtGoldstein
    Quorum Federal Credit Union selected VogtGoldstein as its first agency of record. The account was awarded after a review of more than 15 agencies and billings were not revealed.