Accounts on the Move
Monday, April 16, 2007
  • Staples
    MediaCom
    Incumbent MediaCom retained Staples' $100 million media buying account. The agency bested Universal McCann and Zenith Media for the win.
  • Toys R Us
    In Review
    Hill, Holliday, Connors, Cosmopulos; DDB; and The Richards Group are the three remaining agencies competing for creative duties on the $90 million Toys R Us account.
  • Suzuki
    PictureTrax
    PictureTrax, a subsidiary of TM Advertising, added Suzuki to its client roster.
  • Old Harbor Outfitters
    VogtGoldstein
    Old Harbor Outfitters selected VogtGoldstein as its first agency of record. The account was awarded without a review and billings were not disclosed.
  • Fritos and Tostitos
    Element 79
    Element 79 was awarded creative duties on the Fritos and Tostitos brands. GSD&M previously handled the work.
  • Converse
    In Review
    Converse has split with agency Butler, Shine, Stern & Partners and placed its $20 million advertising account in review.
  • Lucile Packard Children's Hospital
    DMNA
    DMNA was selected by Lucile Packard Children's Hospital to handle creative development as well as media planning & buying. The national effort, targeting physicians, will include print, broadcast and interactive components. Spending was not released.
  • Pivot Point International
    Carton Donofrio Partners
    Pivot Point International selected Carton Donofrio Partners to conduct brand work for its business.