Accounts on the Move
Monday, April 23, 2007
  • Hyundai
    Goodby, Silverstein & Partners
    Goodby, Silverstein & Partners was awarded creative chores on Hyundai's $600 million account. The agency bested Arnold Worldwide, Siltanen & Partners, Strawberry Frog and Kirshenbaum Bond & Partners for the win.
  • Chili's
    GSD&M
    Chili's has parted ways with its longtime agency, GSD&M.
  • Volvo
    Arnold
    Volvo awarded Arnold creative chores on its $150 million account. The agency bested Fallon for the win.
  • Sears Holdings
    In Review
    Sears Holdings has selected incumbents MindShare and MEC Interaction, Carat, Horizon Media and MPG as finalists for its $780 million media account.
  • Kmart
    DraftFCB
    DraftFCB was awarded Kmart's $200 million advertising account. Grey previously handled the account.
  • Kraft
    In Review
    Kraft has placed brands such as Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon in review. JWT previously handled the work, valued at $120 million.
  • Vera Bradley
    StarLink Worldwide
    StarLink Worldwide was named media agency of record for Vera Bradley. The agency will handle Vera Bradley's US operations, encompassing national, regional and local print, outdoor, online and emerging digital media.
  • Kraft Lunchables
    DraftFCB
    Kraft moved its $40 million Lunchables account from JWT to DraftFCB.
  • Skybus
    The Richards Group
    Skybus tapped The Richards Group as its advertising agency of record. The agency will handle creative and strategic planning, and media planning and buying.
  • Amp'd Mobile
    In Review
    Cutwater, Publicis & Hal Riney, and Butler Shine Stern & Partners are the three agencies vying for creative duties on Amp'd Mobile's $65 million advertising account.
  • Kagome Company
    Duval Guillaume
    The Kagome Company named Duval Guillaume New York its first agency of record for the introduction of its 100% natural juice. The agency will create radio, outdoor, online and offline promotions.
  • Hilton Anaheim
    Agency 51
    Agency 51 Advertising was awarded the Hilton Anaheim Hotel account.
  • Singapore Airlines
    TBWA Worldwide
    Singapore Airlines tapped TBWA Worldwide to handle its creative work. The agency bested DDB for the win.
  • PARC Management
    St. John & Partners
    PARC Management named St. John & Partners as its agency of record to handle brand development and media planning and buying for seven former Six Flags theme parks.
  • eDiets
    DZP Marketing Communications
    DZP Marketing Communications was named agency of record for eDiets.