Accounts on the Move
Monday, June 11, 2007
  • National City Corp.
    In Review
    National City Corp. placed its $40 million advertising account in review. Campbell-Ewald presently handles the account.
  • Christiania Spirits
    Night Agency
    Christiania Spirits tapped Night Agency as its digital agency of record for its Christiania Vodka brand. Night is the first digital agency of record for the vodka brand since it launched in 2001. All traditional advertising and media duties are currently being handled in-house. Billings are undisclosed.
  • Quiznos
    Cliff Freeman and Partners
    Cliff Freeman and Partners was awarded creative duties on the $80 million Quiznos account. Ogilvy & Mather previously handled the work.
  • Kraft
    Euro RSCG
    Kraft awarded creative duties for its Ritz, Toasted Chips and Triscuits brands to Euro RSCG. The account is valued at $50 million.
  • Bissell
    In Review
    Bissell placed creative duties on its $35 million advertising account in review. Incumbent Campbell-Ewald will not defend.
  • National Osteoporosis Foundation
    Moroch Partners
    Moroch Partners was named agency of record for the National Osteoporosis Foundation. Responsibilities on the pro bono account include strategic development, creative services, account service, project management and consumer research.
  • toronto.com and LiveDeal.ca
    GJP Advertising
    Toronto.com and LiveDeal.ca selected GJP Advertising as their marketing communications agency. The agency was awarded both accounts following a review.
  • Blockbuster Canada
    DDB Canada
    DDB Canada was named agency of record for Blockbuster Canada. The agency will develop television, print, radio, online and customer relationship management strategies.
  • Round Table Pizza
    In Review
    Round Table Pizza placed its $20 million advertising account in review. Maiden Lane, R/West and Wongdoody are competing for the work.
  • American Residential Services
    PUSH
    PUSH was named agency of record for American Residential Services to lead national re-branding and market expansion efforts following its fourth quarter split from ServiceMaster. Besting three other agencies, PUSH won the $5 million account after it was put into review last year. Cramer-Krasselt, the incumbent, did not defend.
  • Global Hyatt
    In Review
    JWT has dropped out of the review for Global Hyatt's $40 million worldwide account. Euro RSCG remains in contention and two agencies previously cut from the review have been invited back into the fray.
  • xG Technology
    St. John & Partners
    xG Technology named St. John & Partners agency of record, responsible for creative, consumer research and online marketing components.
  • George E. DeLallo Company
    Giant Ideas
    Giant Ideas was named agency of record for national food processor George E. DeLallo Company. The scope of the work will begin with a Web site redesign, scheduled to launch nationally at the end of the year.