Accounts on the Move
Monday, July 9, 2007
  • Applebee's
    In Review
    TBWA/Chiat/Day and McCann Erickson are the two remaining agencies competing for creative duties on Applebee's estimated $180 million account.
  • Dell
    BBDO
    Dell has parted ways with BBDO, which handled its consumer TV and print work.
  • Aflac
    Momentum Worldwide and Zubi Advertising
    Aflac has expanded its agency roster by adding Momentum Worldwide and Zubi Advertising to handle event activation and Hispanic marketing. The Kaplan Thaler Group continues to serve as lead creative agency and Fitzgerald+CO continues to handle media planning and buying.
  • Timberland
    mediaHUB
    mediaHUB from Mullen has been named media agency of record for Timberland, a footwear and apparel brand. mediaHUB will handle planning, buying and analytics, across all media platforms. The agency bested three finalists for the win.
  • Nokia
    Wieden + Kennedy
    Wieden + Kennedy was named lead global strategic and creative agency for Nokia's estimated $300 million mobile phones account. The agency will begin working on marketing projects this fall, with full execution beginning on January 1, 2008.
  • Robbins Bros.
    alPunto
    Robbins Bros. hired alPunto Advertising as its Hispanic agency of record. New Spanish language advertising will begin this summer in Southern California.