Accounts on the Move
Monday, July 16, 2007
  • AT&T
    BBDO
    BBDO was named lead agency for AT&T's estimated $3.3 billion account. GSD&M remains on the company's agency roster, reporting to BBDO.
  • Applebee's
    McCann Erickson
    McCann Erickson was awarded creative chores on the estimated $180 million Applebee's account. The agency bested TBWA/Chiat/Day for the win.
  • Johnson & Johnson
    Naked
    Naked, JWT and Sandbox were awarded Johnson & Johnson's U.S. communications planning assignment.
  • Sony PlayStation
    In Review
    Sony PlayStation's $100 million account has been placed in review. TBWA/Chiat/Day previously handled the account.
  • Oscar Mayer
    Ogilvy & Mather
    Kraft Foods awarded creative chores on its $60 million Oscar Mayer account to Ogilvy & Mather Chicago. The assignment will cover marketing communications. The agency bested DDB Chicago and mcgarrybowen for the win.
  • International Speedway Corporation
    deutschMedia
    deutschMedia was named media agency of record for International Speedway Corporation. Mediaedge:cia previously handled the account.
  • Miller Brewing
    Lopez Negrete
    Miller Brewing tapped Lopez Negrete to handle creative chores on Miller Lite's $40 million Hispanic account.
  • Porsche
    In Review
    Incumbent Carmichael Lynch, The Martin Agency, Cramer-Krasselt and SS&K are the four remaining agencies vying for Porsche's $40 million advertising account.
  • The Pennsylvania Lottery
    Marc USA
    Following a mandatory review, MARC USA retained the $30 million Pennsylvania Lottery account.