Accounts on the Move
Monday, July 23, 2007
  • Pernod Ricard
    In Review
    Pernod Ricard placed its global media account, estimated at $200 million, in review. Carat currently handles the North American portion of the work.
  • American Express
    Crispin, Porter + Bogusky
    Crispin, Porter + Bogusky was tapped by American Express to handle creative chores on Open, its small business owner division. Ogilvy & Mather previously handled the work on the $55 million account.
  • Discovery Channel
    72andSunny
    72andSunny was named creative agency of record for the Discovery Channel. The agency will oversee all U.S. strategic and creative duties, including spearheading a network-wide rebrand debuting on- and off-air in October.
  • SABMiller
    MEC Global Solutions
    SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work, which was previously handled in-house. The assignment does not affect current media relationships. Starcom remains SAB Miller's longtime media agency.
  • Michelin North America
    MediaCom
    Michelin North America consolidated media planning and buying for all its product lines and brands in the United States, Canada and Mexico at MediaCom. The assignment will include passenger car & light truck tires, as well as commercial truck tires, and tires for the agriculture, earthmover, aviation, motorcycle and bicycle segments. The assignment also covers Michelin Maps and Guides and TCI Tire Centers, LLC tire distribution network. Michelin will retain its roster of creative agencies on the $112 million account.
  • Big Lots
    Amalgamated
    Big Lots awarded creative duties on its $50 million account to Amalgamated. The agency bested Merkley + Partners, Bernstein-Rein and The Richards Group for the win. SBC Advertising previously handled the account.
  • Butterfield Bank
    Cundari SFP
    Cundari SFP won the branding assignment for Butterfield Bank, Bermuda's largest independent bank.
  • Beck's
    In Review
    Beck's beer placed its $20 million advertising account in review. Incumbent Ground Zero will not defend.
  • Overture Films
    PHD
    PHD was awarded media duties on the $80 million Overture Films account. Horizon Media and Palisades Media were finalists in the review.
  • BMW Financial Services
    G2 Direct & Digital
    BMW Financial Services selected G2 Direct & Digital as its marketing agency of record, following a search that was spearheaded by Hasan + Co. of Raleigh, N.C. G2 will work on direct mail, interactive, collateral, CRM and branding for the products and services offered within the BMW and MINI Financial Services divisions.
  • CareFirst Blue Cross & Blue Shield
    Cramer-Krasselt
    Cramer-Krasselt/Hampel Stefanides New York was awarded creative duties for CareFirst Blue Cross & Blue Shield's $3 million account. Arnold Worldwide previously handled the account.
  • Targetbase
    John Deere
    Targetbase picked up direct marketing chores on John Deere's worldwide commercial and consumer equipment accounts.
  • Amazon.com
    Fly
    Amazon.com hired Fly, formerly known as RowenWarren, to develop interactive campaigns for several of its categories. The agency is developing creative and handling media buying for campaigns on behalf of Amazon.com's Grocery category; Unbox, one of Amazon's Digital category products; and Endless.com, the shoe and handbag Web site.