Accounts on the Move
Monday, October 1, 2007
  • USAA
    Deutsch
    USAA selected Deutsch New York as its advertising agency of record to strategically evolve its communications platform to meet the varied needs of its members: the U.S. military and their families. The agency will handle media and creative duties for TV, print, online, and direct marketing efforts. Bernstein-Rein previously handled the account.
  • Hotels.com
    In Review
    Hotels.com named the finalists in contention for its creative and media chores. Vying for creative work on the $60 million account are Young & Rubicam, Saatchi & Saatchi and TBWA/Chiat/Day. Media contenders are Horizon Media, TargetCast and Optimedia.
  • Boost Mobile
    In Review
    Boost Mobile placed the creative portion of its $35 million advertising account in review. Berlin Cameron United presently handles the account.
  • Stri-Dex
    ML Rogers
    Blistex has assigned its Stri-Dex line of complexion care products to ML Rogers, New York. The agency has been the creative agency for Blistex Lipcare products since 2005.
  • Terminix
    In Review
    Terminix placed creative chores on its $30 million advertising account in review. Stone Ward presently handles the account.
  • Royal Caribbean
    In Review
    JWT, Saatchi & Saatchi, TBWA/Chiat/Day and DraftFCB are the four finalists competing for creative chores on the Royal Caribbean account.
  • Alliance for Climate Protection
    The Martin Agency
    The Alliance for Climate Protection tapped The Martin Agency to handle advertising duties. The agency bested Bartle Bogle Hegarty, Young & Rubicam and Crispin Porter + Bogusky for the win.
  • Mediaedge:cia
    Monster.com
    Monster.com consolidated its global media work with Mediaedge:cia.
  • FRS Company
    Cutwater
    The FRS Company, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, named Cutwater its agency of record for broadcast, print and online programs supporting the company's beverage, FRSÒ. Creative will launch in the fall.
  • Kimberly-Clark
    The Cultura Group
    Kimberly-Clark tapped The Cultura Group as its Hispanic marketing agency.
  • Simply Asia Foods
    Sawtooth Group
    The Sawtooth Group was named advertising agency of record for Simply Asia Foods.
  • NewlineNoosh
    Stein Rogan + Partners
    Stein Rogan + Partners was named branding and integrated marketing agency for NewlineNoosh.
  • North Fork Bank
    KDJ Advertising
    KDJ Advertising was awarded creative and media planning and buying duties for North Fork Bank. Billings are estimated at $2 million.
  • DIY Network and Fine Living TV
    Media Storm
    Media Storm was named media agency of record for DIY Network and Fine Living TV Network. Billings were not disclosed.