Accounts on the Move
Monday, October 15, 2007
  • Motorola
    Ogilvy & Mather
    Motorola named Ogilvy & Mather as its lead creative agency.
  • Hyundai and Kia
    In Review
    Hyundai Motor America and Kia Motors America placed their media planning and buying accounts in review. Incumbent Carat will defend the combined $800 million account.
  • Ponderosa/Bonanza Steakhouses
    In Review
    Ponderosa/Bonanza Steakhouses placed their $8 million advertising account in review.
  • Smart for Life
    Zimmerman Advertising
    Zimmerman Advertising was awarded the $25 million Smart for Life weight loss program account.
  • Cablevision
    TBWA/Chiat/Day
    Cablevision Systems tapped TBWA/Chiat/Day to provide marketing and advertising support for expected 2008 launches of TV and online commerce, as well as network ad storage. The account is valued at $20 million.
  • 7UP
    BBDO India
    PepsiCo tapped BBDO India as creative agency for its 7UP brand.
  • Grandparents.com
    Various agencies
    Grandparents.com selected a trio of agencies to develop its brand advertising campaign and help build its audience. TAXI New York will lead a team that includes MediaContacts and Lockard & Wechsler Direct. Media spending is undisclosed.
  • Medco Health Solutions
    In Review
    Medco Health Solutions, looking to consolidate its $20 million direct marketing, interactive and public relations accounts at one agency, selected five agencies to compete for the work: Rapp Collins Worldwide, Wunderman, Glow Worm, DiMassimoGoldstein and Mullen.
  • Motorola
    Carat
    Carat resigned Motorola's $35 million U.S. media account. The agency handled online and offline planning, outdoor and search chores.
  • National Geographic Cinema Ventures
    Rattle
    National Geographic Cinema Ventures selected Rattle to help launch its film, "Sea Monsters 3D: A Prehistoric Adventure." Billings were not disclosed.
  • LifeOptions
    Happy Dog
    LifeOptions, a life settlement brokerage firm, named Happy Dog Advertising as its agency of record. Happy Dog will create print and direct response material as well as trade show support for the company.
  • Toro
    Falls Agency and Haworth Marketing & Media
    The Toro Company selected Falls Agency and Haworth Marketing & Media to develop customized retail advertising plans targeting consumer and commercial audiences.
  • Terminix
    Publicis
    Terminix awarded creative duties on its $20 million advertising account to Publicis. The agency bested GSD&M's Idea City for the win.
  • Devon Energy Corporation
    Cole & Weber United
    Cole & Weber United was named the first agency of record for the Devon Energy Corporation. The agency will create a print, broadcast, and digital campaign slated to launch early next year.
  • Starkey Laboratories
    OLSON
    OLSON has been named as agency of record for Starkey Laboratories, a privately held hearing technology company. OLSON will oversee U.S. and international marketing efforts for Starkey's overall brand, subsidiary brands and all new product releases, including advertising campaigns, integrated communications and creative projects.
  • Nuchi Toys
    Shine Advertising
    Shine Advertising was named agency of record for Nuchi Toys, a new toy company dedicated to the power of healthy play. The agency will be responsible for brand identity, packaging, merchandising, online marketing, web development, in-store materials, public relations, guerilla marketing and advertising.
  • Sears Canada
    TBWA Toronto
    Sears Canada selected TBWA Toronto as its agency of record. The agency will develop a revitalized branding program across television, radio and print advertising.
  • Memorial Sloan-Kettering Cancer Center
    DiMassimoGoldstein
    Memorial Sloan-Kettering Cancer Center awarded its branding and advertising account to DiMassimoGoldstein. The agency will execute all creative marketing initiatives including print, radio, TV, outdoor, online advertising, search engine marketing and new digital marketing programs.