Accounts on the Move
Monday, October 22, 2007
  • Mango
    Optimedia U.S.
    Spanish clothing retailer Mango appointed Optimedia U.S. to handle all media planning and buying duties for the company's clothing lines, stores and store openings. The agency bested five other unnamed agencies for the win. Optimedia is also charged with promoting MNG by Mango's design collection by Penélope Cruz and her sister, Spanish dancer and actress Monica.
  • Washington Mutual
    TBWA/Chiat/Day
    WaMu selected TBWA/Chiat/Day in Los Angeles as its agency of record for its new advertising and branding campaign. New work will launch in the first quarter of 2008. TBWA/Chiat/Day in Los Angeles replaces Leo Burnett and OMG replaces Starcom Worldwide for media work. The account is estimated at $100 million.
  • OSI Restaurant Partners
    Carat
    OSI Restaurant Partners awarded Carat its media account for Outback Steakhouse and Carrabba's. The $110 million win includes online and offline media planning and buying, outdoor, digital, direct mail and emerging media. Carat's sister agency, Posterscope USA, will handle outdoor work. Velocity Sports and Entertainment currently services the sports marketing account for Outback Steakhouse.
  • Domino's Pizza
    Crispin Porter + Bogusky
    Domino's Pizza expanded its relationship with Crispin Porter + Bogusky, naming the agency as its general market media planning agency of record for its $170 million account. CP+B will assume responsibility for Domino's national general market and local media planning, effective January 2008. This expanded role comes several weeks after Domino's Pizza named CP+B its national creative agency of record with CP+B assuming responsibility for all Domino's general market creative, including television, print, and radio advertising.
  • Subaru of America
    Carmichael Lynch
    Subaru of America shifted its $150 million creative and media account from DDB to Carmichael Lynch, without a review. Prometheus previously handled the media account.
  • New Balance
    BBDO
    New Balance selected BBDO New York as its global creative agency of record, following a review. The scope of work includes creative and media duties. BBDO New York will lead a roster of agencies that also includes Atmosphere BBDO (digital), DesignWorks at BBDO (design) and PHD (media). Billings are estimated at $20 million. Boathouse previously handled the account.
  • Miracle Whip
    Mcgarrybowen
    Kraft Foods moved creative duties on its $20 million Miracle Whip account from DDB Chicago to mcgarrybowen without a review.
  • Chevrolet Europe
    StrawberryFrog
    StrawberryFrog has been appointed by Chevrolet Europe to launch its new Aveo B-segment car across Europe, including Western, Central and Eastern Europe. The appointment was made after a two-way pitch against an unnamed European-based agency. The budget is undisclosed.
  • The Field Museum
    DDB Chicago
    The Field Museum tapped DDB Chicago as its new agency, charged with creating a new ad campaign for the institution.
  • IdeaCast
    In Review
    Doner, Mullen, MMB and SS+K are the four finalists competing for creative and media work on IdeaCast's $10 million advertising account.
  • NAVIGON
    Elevate Studios
    NAVIGON named Elevate Studios as its creative interactive agency of record.