Accounts on the Move
Monday, October 29, 2007
  • AT&T
    Mediaedge:cia
    AT&T consolidated its $3.4 billion media account with Mediaedge:cia. The agency bested OMD and GSD&M's Idea City who competed as one team, and Digitas for the win.
  • Barilla
    OMD
    Barilla, the Italian pasta and sauce brand, awarded OMD its global media planning and buying account, following a review. The agency bested incumbent Mediaedge:cia, Carat, Starcom and OMD for the win. Work on the $275 million account covers more than 20 markets, with the bulk of the business in Italy, US, Germany, France and the Nordics. The account will be run globally out of Italy.
  • Procter & Gamble
    Wieden & Kennedy
    Procter & Gamble awarded Wieden & Kennedy interactive work on its global Old Spice account along with global assignments for Escada fragrance and Graham Webb hair-care.
  • Columbia University Graduate School of Journalism
    Peppercom
    Columbia University's Graduate School of Journalism selected Peppercom as its agency of record.
  • Pinnacle Foods
    Merkley + Partners
    Merkley + Partners picked up media planning duties for all Pinnacle brands including Aunt Jemima, Duncan Hines, Hungry Man, Mrs. Butterworth's, Van de Kamp, Vlasic and Mrs. Paul's.
  • NHL Network
    Cenergy
    The National Hockey League tapped Cenergy Communications to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November, and will target both trade and consumers markets. Spending was not released.
  • The Heart Hospital
    Firehouse
    Firehouse was awarded advertising duties for The Heart Hospital Baylor Plano. The agency is charged with developing a marketing strategy along with an integrated campaign of traditional and non-traditional tactics.