Accounts on the Move
Monday, November 5, 2007
  • Hyundai/Kia
    In Review
    Hyundai/Kia named five agencies competing for the companies' combined $800 million account: Optimedia, Initiative, Havas Media, Horizon Media and incumbent, Carat.
  • Allen-Edmonds
    OLSON
    Allen-Edmonds, a premium men's footwear manufacturer, selected OLSON as its agency of record. The agency will be responsible for developing all integrated brand efforts for the company. Fallon previously handled the account.
  • Fortis
    Grey
    Grey was named lead creative agency for Fortis, a financial services company. The global account is valued at $200 million.
  • Hotels.com
    TargetCast
    TargetCast was awarded the $68 million Hotels.com media account, following a review. The agency bested Horizon and Optimedia for the win. Incumbent Doner did not defend.
  • The Learning Channel
    Martin Agency
    The Learning Channel has parted ways with its agency of record, Martin Agency.
  • Anchor Blue
    Davidandgoliath
    Davidandgoliath was named agency of record for Anchor Blue, a retailer and clothing company formerly known as Miller's Outpost, and its Levis/Docker outlets. KSL Media was tapped to handle media chores.
  • Caesars
    Leo Burnett
    Caesars tapped Leo Burnett to handle creative chores on its estimated $20 million advertising account.
  • Mike's Hard Lemonade
    In Review
    Amalgamated, Droga5, Cole + Weber United and Mullen advanced in the pitch for the Mike's Hard Lemonade account, valued at $30 million.