Accounts on the Move
Monday, November 19, 2007
  • Microsoft
    In Review
    Microsoft is seeking an agency to handle a creative assignment, valued at $300 million. Lead Microsoft agency McCann Erickson, JWT, Fallon and Crispin Porter + Bogusky are pitching the assignment.
  • Bank of America
    In Review
    Bank of America placed its media account in review, valued at $250 million. Prometheus Media currently handles the account.
  • Brookfield Zoo
    zig
    zig was named agency of record for Brookfield Zoo, which is managed by the Chicago Zoological Society, following a review. Leo Burnett previously handled the account. Scope of work will include strategy and both traditional and non-traditional creative.
  • Culver's Restaurants
    MARC USA
    Culver's Restaurants selected MARC USA as its marketing agency of record, responsible for all advertising, PR and media buying for the 368-restaurant chain. The agency bested Cramer-Krasselt, McClain Finlon and BVK for the win. Jacobson Rost previously handled the account.
  • Invisible Fence
    St. John & Partners
    Invisible Fence named St. John & Partners as its agency of record, to handle strategic brand planning and analytic services for the company.
  • Yankee Spirits
    Strategis
    Yankee Spirits named Strategis as its agency of record. The account, previously handled on a project basis, was awarded without a review. Spending was not released.
  • Fifth Third Bancorp
    OLSON
    Fifth Third Bancorp tapped OLSON to handle its advertising and marketing communication services business, following a review.
  • Blockbuster
    Doner
    Blockbuster has split with its creative agency of record, Doner.
  • Medical Resources
    Lazur Hoyvald Goldstein Partners
    Lazur Hoyvald Goldstein Partners was named agency of record for Medical Resources. The agency will provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers.