Accounts on the Move
Monday, December 3, 2007
  • Dell
    WPP
    Dell awarded WPP its whopping three-year, $4.5 billion account, besting IPG for the win. The holding group will build a new agency specifically for this account.
  • Sony PlayStation
    Deutsch
    Sony PlayStation awarded Deutsch Los Angeles its $150 million advertising account, consisting of creative and media duties. TBWA/Chiat/Day previously handled creative and media buying was previously placed by OMD. The agency bested Publicis, RPA and Venables, Bell & Partners for the win.
  • Umpqua Bank
    Creature
    Creature was named agency of record for Umpqua Bank, following a review.
  • A&E
    Venables, Bell & Partners
    Venables, Bell & Partners was named agency of record for A&E Network.
  • Talbots
    Publicis
    Publicis was awarded Talbots' $20 million advertising account. Arnold previously handled the work. The agency bested The Richards Group and The Kaplan Thaler Group for the win.
  • Saturn
    Deutsch
    Saturn moved its online advertising account to Deutsch, its creative agency.
  • Virgin America
    Anomaly
    Virgin America has parted ways with its agency, Anomaly.
  • DealerTrack
    White Rhino
    DealerTrack Holdings, a provider of on-demand software and data solutions for the U.S. automotive retail industry, selected White Rhino to develop a new branding campaign.
  • Boston Bruins
    FUSE/ideas
    FUSE/ideas has been selected to develop an integrated advertising campaign for the Boston Bruins. The account was awarded without review and spending was not released. The Boston Bruins will handle media planning and buying. The agency will develop an integrated advertising and social networking campaign designed to allow fans to vote their favorite Boston Bruins into 2008 NHL All-Star Game.
  • St. Edward's University
    LatinWorks
    St. Edward's University named LatinWorks its agency of record.