Accounts on the Move
Monday, December 10, 2007
  • LG Electronics
    Bartle Bogle Hegarty and MindShare
    LG Electronics consolidated creative chores on its global brand account, valued at $350 million, at Bartle Bogle Hegarty. In addition, MindShare was awarded the global media account.
  • BMW and MINI
    Draftfcb Auckland
    Draftfcb Auckland was awarded the BMW and MINI communications accounts.
  • Various Accounts
    Woods Witt Dealy & Sons
    Woods Witt Dealy & Sons picked up three pieces of new business. The Sundance Channel hired WWD&S to develop an ad campaign for The Green, a regularly scheduled primetime programming block dedicated entirely to the environment. Hickory Farms tapped the agency to develop its Holiday gift guide and IRO Cycle, maker of fixed gear and single speed bicycles, hired WWD&S to develop a new Web site.
  • IHOP
    In Review
    Incumbent McCann Erickson, VitroRobertson and Tactic are the three agencies competing for creative duties on IHOP's $3.5 million account.
  • Pernod Ricard USA
    Marketing Drive
    Marketing Drive was named agency of record by Pernod Ricard USA for its entire portfolio of wines and champagnes. Marketing Drive's duties will encompass 17 brands including Jacob's Creek, Wyndham Estate and Perrier-Jouët, and will involve approximately 55 programs annually.
  • SureFire
    Wicked Smart Marketing
    Wicked Smart Marketing was named online media buyer of record for SureFire, a manufacturer of compact illumination tools and tactical equipment.
  • Round Table Pizza
    ID Media
    ID Media was tapped to manage direct response and promotional media for Round Table Pizza.
  • Marthapedia
    Organic
    Organic was chosen to develop the strategy for the potential development of Marthapedia, an online offering for Martha Stewart Living Omnimedia. The assignment includes personas, brand architecture, and experience and community strategies.
  • Marriott International's Eastern Region
    Our Man In Havana
    Marriott International's Eastern Region Marketing & eCommerce team selected Our Man In Havana, New York, to manage various marketing, e-commerce and advertising creative projects. The account, estimated at $1 million, was awarded after a review with several agencies.