Accounts on the Move
Monday, May 5, 2008
  • Eli Lilly & Co.
    OMD
    OMD was awarded media planning chores, valued at $250 million, from Eli Lilly & Co. MediaCom previously handled the work. Brands such as Cialis, Evista, Humalog, Effient and Byetta are included in the shift.
  • Schering-Plough
    MediaVest
    MediaVest has been chosen as media agency for selected Schering-Plough brands, including Levitra and Nasonex. OMD is the incumbent agency. This marks the first time MediaVest has been on the Schering-Plough agency roster.
  • Estee Lauder
    MindShare and M2M
    Estee Lauder split its $400 million global media account between two agencies: MindShare and M2M. MindShare will handle U.S. duties while M2M retained non-U.S. chores.
  • Jaguar
    Euro RSCG Worldwide
    Jaguar awarded its global digital business to Euro RSCG Worldwide. The agency will manage the global account from its flagship New York office. The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar.com and all e-CRM responsibilities. Incumbent Global Beach Group and Haymarket Media Group, both based in the UK, participated in the final review.
  • Boost Mobile
    180 LA
    180 LA was awarded creative duties on the $35 million Boost Mobile account.
  • Del Taco
    Doner
    Doner has been awarded creative chores on Del Taco's $12 million advertising account.
  • Limelight Networks
    Wirestone
    Wirestone was selected by Limelight Networks as its first brand and marketing agency of record, charged with developing a new brand platform and corporate identity.
  • Miramax
    Maxus
    Miramax tapped Maxus to handle electronic media chores, including radio, outdoor and TV. Palisades Media Group previously handled the $50 million account.
  • Lifetime Television
    MediaCom
    MediaCom was awarded Lifetime Television's $25 million media account, previously handled by Carat.