Accounts on the Move
Monday, January 5, 2009
  • Herschend Family Entertainment
    Empower MediaMarketing
    Empower MediaMarketing has been assigned media strategy, planning and buying responsibilities by Herschend Family Entertainment for two of its Georgia properties: Stone Mountain Park in metro-Atlanta and Wild Adventures in Valdosta. In addition, Empower has been retained to redesign and launch a Web site for Wild Adventures. Creative for both parks will continue to be handled in-house.
  • Boston Market
    Fallon
    Boston Market tapped Fallon Minneapolis as its creative and media agency of record. The account is estimated at $30 million.
  • Round Table Pizza
    Y&R
    Round Table Pizza tapped Y&R to handle creative duties on its estimated $18 million advertising account. WongDoody previously handled the account.
  • Rawlings Sporting Goods Company and Worth
    Adamson
    Adamson was named interactive marketing agency of record for Rawlings Sporting Goods Company and Rawlings' sister company, Worth.
  • Diet Dr Pepper
    Deutsch
    Diet Dr Pepper awarded Deutsch creative chores on its $20 million advertising account. Y&R previously handled the account.